Ever seen a larger-than-life Advent Calendar? Well, this festive season, MCM showcase just that in their 2022 Holiday campaign – starring none other than reality star, and all-round boss, Christine Quinn.
Featuring its luxury-oozing line-up of robust pieces, the German fashion house (together with director, Maya Margolina) takes this season to the next level with a unique and interactive glimpse into an oversized mise en scène Advent Calendar. Spotlighting MCM’s most beloved items to the soundtrack of “Fashion Freak” by Isabella Lovestory, Quinn highlights the brand’s diverse offerings as the playfully bold campaign draws the connection between the products’ functionality and the interactive cosplay exhibition of the MCM universe.
The focus throughout is placed on iconic items such as the small Berlin crossbody, which is now introduced in Christmas-themed colourways with 24k gold-plated hardware, and a fragrance-shaped novelty crossbody. Before also introducing a holiday-edition eau de parfum and an Après Ski capsule, featuring an all-over Cubic Monogram jacquard-knit shimmer top and matching leggings – so you can hit the slopes in style!
What’s more, the star on top of the tree sees a special release of MCM’s well-loved hard case luggage (hint: there may be some more special drops throughout the season, so keep your eyes peeled! 👀)
“It is a dream come true to be the face of the new MCM holiday campaign,” says Quinn, a longtime fan of the fashion house.
These items make the perfect holiday gift for your loved ones or ever better – you! Treat yourself not only because it’s the holidays, but because you deserve it.Christine Quinn
Speaking on the new campaign, Global Brand Officer of MCM, Dirk Schönberger said: “We are thrilled to have Christine as our muse for this Festive Campaign where our goal of presenting an over-the-top advent calendar that displays our iconic MCM offerings were met by Christine’s playful attitude and energy.”
All of the items featured in the MCM 2022 Holiday Campaign are available to shop now – Christmas really has come early! 🎄