About FROW

Forward-thinking. Rebellious. Opinionated.

FROW began in Birmingham in 2013 as Curvaceous Ink, a plus-size magazine founded by Leanna Grant. As her experience in journalism grew, the publication evolved, rebranding to Curva and later FROW.

Those beginnings still matter. Creating space for women who were overlooked by mainstream fashion coverage shaped the publication from the start. But coming from a diverse and inclusive family, Leanna wanted to build something that reflected the women around her more fully. The vision grew into a publication where women of different sizes, backgrounds and generations could see themselves and discover something beyond their own experience.

Today, FROW is an independent women’s media platform covering fashion, beauty, lifestyle and culture. An interest in a new lipstick can sit alongside a strong opinion about the world. We know you can enjoy getting dressed, lose yourself in a book, have plenty to say about the latest television series and still want answers to the questions affecting your life. There’s room for all of that here.

You’ll find shopping edits, interviews, music, books, travel and stories that get people talking. Our weekly round-up, FROW News, brings you up to speed on fashion, beauty, culture and more, with the details that help you decide what deserves a closer look. We enjoy a discovery, appreciate a good recommendation and always have time for a little humour.

We also want to get beyond the headline. What does a new launch offer the person spending her money? Does a promise of inclusion carry through to the sizes, shades and choices available? Whose work deserves more attention? These questions shape our coverage, alongside the pleasure of finding something we think you’ll want to know about.

Our readers have different tastes, budgets, experiences and ways of seeing the world. We welcome that range, including the disagreements that come with it. You don’t have to share every opinion to find something here that speaks to you.

Birmingham is our home, and we’re proud to be building FROW here. Our outlook reaches across the UK and beyond. As we grow, we want to create more opportunities for women and creative communities to share their work, tell their stories and reach new audiences.

Our readers come first. We call it The FROW Way: act with integrity, make the work worthwhile and build trust over time. That means checking what we publish, giving honest opinions and being open about paid partnerships. We want you to feel confident coming to FROW, whether you’re choosing where to spend your money or looking for another perspective.

You bring your own opinions. We’ll bring ours, along with the curiosity to keep listening.