Friday marks the launch of Rihanna’s second global beauty brand, in partnership with Kendo Brands, Fenty Skin. The brand aiming to provide simple solutions for all skin tones and types; delivers clean, multitasking products – whilst respecting the planet with earth-conscious packaging and formulas.
Enriched with highly sought-after skincare ingredients, such as hyaluronic acid and niacinamide – these products have clean, vegan, gluten-free and oil-free formulas. Fenty Skin has tested on a range of skin tones, texture and types, ensuring every customer can use it and see visible results. With warm, tropical and clean scents, this completes the sensory experience when using the products.
The trio of products, known together as the “Fenty Skin Start’rs”, includes a regime of three 2-in-1 products:
We are always on the hunt for the perfect product to remove our makeup after our long and busy days, the Total Cleans’r lathers up, removing excess dirt, oils and longwear makeup without drying out the skin.
This hybrid toner-serum is gamechanging! This product helps to target pores, improve the look of dark spots, brighten and smooth – all without stripping the skin of its essential oils.
The final addition to the range is this moisturising sunscreen, its lightweight and oil-free formula looks invisible on all skin tones. With a subtle pink hue, this sunscreen is makeup-friendly so you don’t have to worry about any flashbacks or pilling. Refillable packaging is the future and with this product, you can buy refills to help reduce packaging waste.
Whilst creating a line of products that achieve a bright, healthy-looking complexion, the entrepreneur also embraced the 3 R’s – Reduce, Reuse and Recycle. Through eliminating excess packaging, creating refill systems and breaking down how to recycle the products on their website – this sleek and modern packaging remains earth-conscious. Creating the safe, clean and effective skincare formulas, whilst remaining as environmentally friendly as possible.
I wanted it to feel approachable, easy, and to take the pressure off choosing a routine, so I created one for everyone.Rihanna
The range will be launching exclusively on the Fenty Skin website on Friday 31 July.