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Struggling To Find A New Scent For The Season? Don’t Worry, RiRi’s Got You Covered With A UK Launch For The New Fenty Fragrance

Struggling To Find A New Scent For The Season? Don’t Worry, RiRi’s Got You Covered With A UK Launch For The New Fenty Fragrance

Finding your go-to scent for a new season, or perhaps one to pop on your Christmas wish list can be tricky and if you didn’t find your perfect pairing in our recent fragrance rundown (you can check it out here if you missed it!), don’t stress because Rihanna is coming to the rescue! The mogul is officially exclusively launching her best-selling Fenty Eau de Parfum across the pond in the UK’s Harvey Nichols, for the product’s first worldwide in-store retail experience. If you love anything Fenty Beauty, you’ll be sure to love this too!

Originally debuting for a limited time online in 2021, and after the hit, Fenty Eau de Parfum sold out within hours for each of its two restocks, we are pleased to hear the fragrance is now officially a core fixture in the Fenty Beauty collection – Rihanna listened and delivered!

Available across all eight Harvey Nichols stores and online, this new aroma has been created for all people and all occasions in mind, evoking memories, connections, and experiences unique to each person through the power of scent. Rihanna hand-selected the key notes of magnolia, musk, tangerine and Bulgarian rose in the world’s fragrance capital, Grasse, France alongside LVMH’s Master Perfumer Jacques Cavallier-Belletrud. The result? A warm sensual floral experience inspired by distinct memories and places that the Fenty Beauty Founder cherishes throughout her life – from Bridgetown and New York to Paris and Los Angeles. 

Fenty Eau de Parfum is for everyone – trust me when I say say you feel a certain type of way when you wear this fragrance. It’s the perfect mix of femininity and masculinity; once you smell it, you never forget it. I’m so excited to finally launch it in stores, exclusively at Harvey Nichols.

Rihanna, Founder of Fenty Beauty

Embodying sensual and sensorial, the bottle has been perfectly designed to fit in Rihanna’s hand, representing the harmonious balance of femininity and masculinity, vintage and modern, with its curved body also adorned in the entrepreneur’s favourite colour, a rich amber-brown shade. Mist the perfume onto your pulse points to develop a scent of magnolia, vibrant fruits, spice, and seductive musk that is unique to you. 

Want to get in on the immersive action yourself? From 13th-28th October, take a stroll through the Fenty Eau de Parfum Garden in Harvey Nichols Knightsbridge. Marking the first time the fragrance will be experienced in person, this takeover will begin at Knightsbridge tube station as visitors are led on a captivating journey through the store and into the Beauty Lounge, before entering the floral world inside an oversized fragrance bottle. Sounds magical right? All this talk about the new Fenty fragrance has got us with Love on the Brain! But the best news? You won’t have to wait long to say Te amo because the Fenty Eau de Parfum is available to purchase for £145, online and in Harvey Nichols stores, now.

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