As you’ve most probably heard by now, Sephora has touched down in the UK – finally! Last night, the global beauty giant kickstarted its British residency with a star-studded event taking place in the heart of London. Want us to fill you in? Listen up!
Welcoming a stellar lineup to the gorgeous One Marylebone on Wednesday evening, the building bustled with familiar faces, from rapper Eve and Leomie Anderson to Maura Higgins, Neelam Gill, and Scandinavian skincare founder Ole Henriksen.
Celebrities, journalists, and content creators joined the retailer to gain a sneak preview into the experience of Sephora, by exploring their wide brand offering, newest products and delving into the world of beauty trends.
Upstairs, among the array of interactive stands, guests enjoyed conversations and masterclasses from celebrity makeup artists and brand founders, including Mario Dedivanovic (Makeup by Mario) and Patrick Starr.
The event came in time with Sephora’s Express All of You campaign, aiming to authentically connect the hearts and minds of the UK audience by inviting them to celebrate what it means to be the unique version of yourself. Encouraging all beauty lovers to unleash their power and rebellious nature, you can be whatever you want to be, whenever you want to.
Since debuting in France over 50 years ago, this shopping platform has arrived with the takeover of the Feelunique website last week, meaning you now can dive into the digitally immersive experience from the comfort of your home. Sephora UK is here to stay!