Putting the Fun in Functionality and Usual in the Unusual
Happy Friday! This week we’re talking all things fashion, beauty and lifestyle from empowering collaborative campaigns to dipping into sustainable swimwear and dusting up our makeup routines; without forgetting a finger-licking good fashion collection that is sure to have you hungry for more.
Harness the Power of Dress with Desigual x Stella Jean
A fashion creator, a bridge-builder and an advocate for inclusivity, diversity and representation meets a bold, vivacious and unique Barcelona based brand. The result? Stella Jean teaming up with Desigual for a vibrant SS22 limited-edition capsule collection that travels beyond the realms of just fashion. Drawing inspiration from her Creole heritage and telling a story of identity, awareness and commitment, the elevated collection deconstructs tradition with a modern contemporary feel; while vibrant prints and bold colourways splashed across playful dresses, graphic t-shirts, oversized shirts and fringed skirts. With the signature pattern inspired by wax print fabrics paying homage to her Haitian mother’s African roots, the pieces harmonise a balance between unique experimental style and embracing multicultural traditions.
It’s Called Fash-hen Sweetie, Look it Up
To the fashion lovers, the food lovers or perhaps those who say fuck it in the name of both; to celebrate the launch of their new £1.98 KFC Twister Wrap deal, the brand is launching a Y2K Baguette inspired bag; yes you heard us the ‘Wrapuette’ Bag. Handcrafted from Italian leather by Savile Row artisans, the must-have red accessory is dedicated to the seamless transportation of your chicken meal with its insulating layer. There are only a number of bags available to exclusively purchase online at £198, with all proceeds going towards supporting grassroots organisations and empowering young people across the UK. Something about putting the chic in chicken is sitting right with us!
Shahini Fakhourie is Back and Better than Ever
Black-owned brand Shahini Fakhourie are launching their Second Collection, the ex-Tommy Hilfiger designer has returned with ten new covetable pieces championing her tech and sustainability-focused approach to fashion. Reflecting the duality of embracing freedom after being confined, the second collection ‘REBIS’ elevates the brand from an urban streetwear label to a more chic, timeless and unique fashion house. Taking us from the daytime to the nighttime and from staple basics to stylish detailing, the collection is home to a crisp shirt, sleek apron dress and cocoon coat to name a few. Following her last collection focused on change and realisation, this time we’re thinking colour blocking, stripes, woven fabrics and square necklines in a perfect transitional capsule.
Take a Sustainable Swim in the Pool of Ted Baker
Taking a dip into the pool of playful floral prints, bold colourways and classic silhouettes for the Summer, Ted Baker have launched their SS22 collection and it’s certainly one for the jet setters. Just as comfortable at the lido as it is on the beach, the womenswear collection is holiday home to responsibly sourced swimwear from printed two pieces and flattering one-pieces matched with co-ordinating kaftans, shawls and cover-up dresses. What’s more, the contemporary collection extends to luxurious luggage to pack your summer holiday swimwear. Shopping sustainably whilst enjoying the sunshine has never been so easy as Ted Baker have us covered all summer long.
Taking the Virtual World Outdoors
Ever wondered what happens when dedicated gamers go outside? Hunter find out in their new Play Boots campaign. Existing somewhere between online and IRL, the brand takes influential gamers Mia Monaghan and Alhan Gencay away from their game screens and into the depths of the British countryside to explore a new perspective of playing. Producing video content alight with gaming graphics as well as live-streaming and creating ‘When Gamers Go Outside’ collectable-in game items; Hunter’s classic PLAY Boot and the latest addition the PLAY Neo Boot also feature in the immersive campaign. With their lightweight, durable and modern utilitarian silhouettes crafted from natural rubber and recycled polyester; the boots are available in colourways from black and arctic moss to light grey and dark rose. If that wasn’t enough for you, the new season also steps into the PLAY Short, Tall and Clog silhouettes for the big adventures, the not-so-big adventures to travelling the untravelled path and exploring the wider world around us.
Adwoa Aboah Joins the Jo Malone Empire
Presenting Jo Malone’s London Global Ambassador: mental health activist and model Adwoa Aboah. Recognised for amplifying courageous voices, being unapologetically herself and normalising the discussion around challenges faced through mental health struggles, Adwoa will work to bring mental health awareness to the forefront of the brand’s collaborative mission alongside embracing her love of perfumed scents. Between her passion, kindness and an optimistic approach to the future, the activist will challenge tradition, attract new fans and create a sense of community. We don’t know about you but we’re ready to read a new chapter of the Jo Malone story as she becomes the face of English Pear and Freesia.
Be your own Makeup Artist with VIEVE
Embracing the innate passion for artistry, creativity and the impact makeup can have on confidence, Jamie Genevieve’s makeup brand VIEVE announces the launch of thirteen carefully curated makeup brushes in partnership with brush experts Smith Cosmetics. Acting as the perfect beauty tool to achieve any seamless look, the synthetic makeup brush collection is both cruelty-free and vegan whilst mimicking real bristles. From foundation and eyeshadow to precision, angled and powder brushes, the natural edit collection is ready to dust up your makeup routine.
Peep the New Beauty Product
Closing our eyes to dullness and tiredness and opening them up to ultimate hydration and gentle nourishment, this week sees the relaunch of a cult-favourite Peep Club product; the Soothing Summer Balm. Formulated with a new super skincare ingredient Blue Tansy, the Vitamin E rich balm works to protect, clean and hydrate the eyes against the summertime grease and grime whilst fighting the battle of dry eye syndrome. A fusion of 100% organic coconut oil and antioxidant Cureberry, the balm is about to become our go-to cooling treat to apply post-pool, pre-drink or whenever your eyes need a little opening up. What’s more, a simple swipe over the lashes, lids or even cheeks can create the perfect natural glossy shine. Priced at £25, the balm is now available online to eye up.
Home is where the Disney is
We know what you’re thinking and we thought we had been transported to a dream world too but Disney have launched their very first home and interiors brand: Disney Home and it’s bringing a sense of magic to our everyday living. Floating between kid’s bedding and aspirational furniture to bespoke unique pieces and one-off collaborations alongside decorative items to elegantly enchant any room, the playful collection is one of escapism, joy and fun. Helping to put the fun in functionality, join Mickey and Minnie, the Star Wars cast and Marvel heroes for a new chapter of hometime storytelling.
Missed last week’s FROW News fix, don’t worry you can catch up here!
