At first glance, Primark’s latest collection is giving all things pastel leisurewear, from slouchy, collegiate graphic tees to oversized sweatshirts with bubble-written positive affirmations. But what you don’t know (and might surprise you) is that this is the latest phase of the retailer’s partnership with recycled cotton producer, Recover, using the RColorBlend fibre – a combination of recycled cotton from textile waste and low-impact dyed recycled polyester, removing the need for garment dye!
Becoming the first high-street retailer to use Recover’s unique fibre on a global scale, this partnership supports Primark’s commitment to increase the amount of clothing containing recycled materials and builds on its ambition to make more sustainable fashion affordable for all – sounds like music to our ears!
Helping close the loop on fashion, Recover transforms textile waste into recycled fibres and blends. But how does the new collection get its array of soft hues without garment dye? Well, the fibre’s colour accuracy is achieved by mixing the two types of fibre together, with no additional dyeing treatment and limited water and chemicals to reduce environmental impact.
Made using RColourBlend, the new range includes t-shirts (£6/$10/€8) and sweatshirts (£11/$17/€13) arriving in a variety of colours including grey, blue, and pink. Set to launch in selected stores across all 14 markets in Europe and the U.S., you really can’t miss out on this one.
“I am delighted to be expanding our partnership with Recover™ to continue to bring their innovations to a wide market and support our work to increase the amount of recycled material we’re using in our clothes,” says Lynne Walker, Primark’s Director of Primark Cares.
For change to happen at scale across the fashion industry, we need partnership and collaboration, and we will continue to invest in partnerships like this to support our ambition to become a more circular business and reduce the impact that we have on the environment.Lynne Walker, Director of Primark Cares
Alejandro Raña, Chief Business Development Officer at Recover, stresses the long-term partnership between the two brands, ‘with the aim to make circular fashion accessible and affordable for everyone.’ Raña added: “By integrating Recover’s RColorBlend recycled fibre within their supply chain, Primark can produce high-quality garments in a large range of colors and with minimum environmental impacts, helping to have a long-lasting effect on the industry.”
Keep on the lookout for the new planet-friendly collection as you head down to your local Primark!