Putting their best foot forward and embarking on a new creative journey, leading footwear brand Kurt Geiger London has paired up with youth-led media platform GUAP, who nurture emerging talent and champion underrepresented industry creatives, in their vivacious Autumn Winter ’21 campaign ‘Together we move’
Founded in 2015 and driven by authenticity, diversity and purpose, South-East London based company GUAP support diverse talents from London’s pool of young aspiring creatives and represent the unheard voices of the city. From Kurt Geiger’s urban metropolitan approach to individual style and mission to create an inclusive fashion community perfectly aligned with GUAP’s exposure of unique creatives, the collaborative campaign between the two brands features a series of films following an eclectic group of Londoners exploring the capital.
Celebrating friendship, community and connectedness, something that has finally been restored after a long year apart, the campaign is one that embraces the beauty of individuality in fashion; finding comfort in the uncomfortable and certainty in the uncertain rather than having to conform to a particular look. From dancers and teachers to musicians and comedians, we are presented with an electric sense of style – not to mention personality.
Stepping into the new season in style, it would only be right for the creative campaign to shine a spotlight on the footwear brand’s signature lines for the colder months ahead, from statement faux fur bags and quilted boots to men’s hiker boots and slip-on loafers. We know you may be imagining KG’s conventional dark palettes but this season the brand has opted for vibrant colourways and uplifting tones to reflect the upbeat energy of the city. Rich velvet and maximalist opulent crystals are met with metal trims and subtle detailing, whilst bright faux fur aims to spread joy, inclusivity and hope.
Calling for love, freedom, equality, kindness and diversity, the empowering Kurt Geiger collaborative campaign with GUAP is now available to watch as well as the contemporary accessories ready to shop from KG’s official online store. We don’t know about you, but we are lacing our track shoes and running straight to the checkout.