LOEWE and On's Fusion of Fashion and Function ⛰️

The sleek sophistication of LOEWE's design ethos combined with the technology of On's sportswear is exactly what you get with this collaboration. Designed for those who refuse to compromise on style or functionality, this collection is your go-to for urban exploration and outdoor adventures. The logo is a sleek fusion of LOEWE’s Anagram and On’s distinctive lettering, encapsulating this perfect blend of luxury and technical prowess.

At the heart of the collection lies a commitment to simplicity and optimisation. The colour-blocked performance fabrics in natural tones and vibrant hues, paired with statement outerwear is ready for any weather. Insulated parkas, puffers, and vests finished with a subtle tie-dyed 'Storm' pattern are as much about making a fashion statement as they are about keeping you warm. Ultra-light jackets and parkas crafted from a two-and-a-half-layer ripstop fabric ensure durability without sacrificing style. Triple-layered waterproof capes with reflective foil logos are for those who laugh in the face of bad weather.

Performance tops, T-shirts, and tanks made from recycled technical jersey showcase the collection’s sustainable edge, while fleece hoodies and sweatshirts offer extra warmth and comfort. This is high-performance fashion at its finest.

Step up your shoe game with the Cloudtilt 2.0 trainers. If you thought the original Cloudtilt was a game-changer, wait until you see these. Featuring a multi-layer upper made from performance mesh and woven textiles, these trainers offer unparalleled comfort and support. Enhanced with rubber toe-guards, extra padding on the tongue and shoe collar, and a branded heel loop, the trainer is a revolution in comfort and design. Available in a range of colours—from bold neon yellow to understated black and tan—there’s a pair for every style preference.

The collection doesn’t stop at outerwear and footwear. It extends to performance bottoms like track pants, training shorts, bicycle shorts, and tights, ensuring you're covered for any activity. And let’s not forget the accessories—neck gaiters, socks, arm sleeves, caps, and briefs that support performance across all weather conditions.

The colour palette is as versatile as the collection itself, ranging from vibrant orange, pink, and blue to muted neutral monochromes, and the ‘Storm’ tie-dye in blue, grey, and white. There's something for every taste, whether you prefer bold hues or subtle tones. Not stopping there, a special pop-up store at Selfridges (23 May to 14 June) offering a chance to experience the collection first hand, complete with a LOEWE x On kiosk serving refreshing iced drinks and smoothies.

For those that can't make it - the collection is available online at Loewe, On, and selected retailers worldwide.