Levi’s brand has announced BAFTA-award winning actress, Aimee Lou Wood as their newest ambassador for their Spring/Summer 2022 collection. The SS22 campaign sees Aimee take consumers on a style journey that reminds us we can still make a statement with jeans and a nice top.
Helping Levi’s address the issue of ‘what to wear?’, a dilemma I’m sure we are all familiar with, Aimee mixes, matches and has fun with the nostalgic style pairing that you can’t go wrong with. The British actress is no stranger to a throwback look, her role in hit Netflix show ‘Sex Education’ saw Aimee serving up some seriously statement styles straight from the ’70s, 80s and 90s!
Not only was her closet something of envy, but her portrayal of beloved character, Aimee Gibbs, left people wanting to befriend her off-screen! The on-screen star made a name for herself as a bright, bubbly and quick-witted personality and quickly became admired by viewers of the show.
The fashion brand crafted a campaign that reflects and acts as an extension of Wood’s much-loved personality, but still stays true to its vintage roots. Stepping into Levi’s dreamy digital generator and debuting a mixture of different ways to wear your Levi’s, dress up or dress down, Aimee showed off cute and classic outfits for every occasion – from Sunday brunch, an all-singing-all-dancing night out or classic workwear!
Levi’s has always been a brand devoted to self-expression, making the duo’s work together on this campaign, one that encapsulates self-love and confidence, encouraging people to wear what they really like on the outside, so they can feel even better on the inside.
The full SS22 collection worn and styled by Aimee Lou Wood can be purchased via the brand’s website, as well as through Levi’s 247 app and in stores!