Lana Del Rey Takes Centre Stage as SKIMS' 2024 Valentine Muse đź’“
SKIMS has announced Lana Del Rey as the face of its 2024 Valentine's campaign. The multi-platinum, chart-topping, and GRAMMY™-nominated singer-songwriter lends her iconic Americana glamour to the campaign, shot by the talented British artist and photographer Nadia Lee Cohen.
Cohen, known for her cinematic-inspired aesthetic drawn from popular culture, skilfully captures the essence of Del Rey's retro style and vintage Hollywood glamour in the campaign. Lana Del Rey, celebrated for her evocative music, cinematic music videos, and timeless style, is no stranger to the spotlight. The critically acclaimed artist, recently announced as a headliner for Coachella 2024, takes on a new role as SKIMS' Valentine, following in the footsteps of SKIMS' 2023 Valentines, Beatrice Grannò and Simona Tabasco.
Del Rey's latest album, "Did You Know That There's a Tunnel Under Ocean Blvd," has received widespread acclaim and garnered five Grammy nominations for the upcoming 2024 ceremony. This further solidifies her influence on the music and cultural industries at large. Expressing her excitement about the collaboration, Lana Del Rey stated, "I’ve been a big fan of SKIMS since the beginning, so being featured in their Valentine’s campaign is so exciting. Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do.”
Building on the success of last year's Valentine's Shop, SKIMS is set to expand its offering with over 29 limited-edition collections of intimates, sleep sets, loungewear, and more. The collection boasts a style for every body, featuring Lana Del Rey styled in key pieces such as the best-selling Fits Everybody bodysuit, the heart-print Sleep set, the all-new Woven Shine dress, and more.
The SKIMS Valentine’s Shop launches on January 23rd on the SKIMS website and at select retailers, including Nordstrom, Holt, Harrods, Selfridges, Lane Crawford, Ounass, and David Jones.
