Ok so we all remember when takeaway-favourite, KFC put chicken to the side and launched their very own clothing collection in 2017, and ngl it was a vibe! Well this Summer, the fast food chain are back as they partner with lifestyle brand, HYPE. to create a 47-always-original-piece collection – yes, you heard that right.
From hoodies and racer jackets to backpacks, the new unrivalled summer collection of apparel and accessories is ensuring fans of the duo stay festival-ready this season and beyond. With highlights including the KFC Bucket Bag and KFC Drinks Bag, each carefully designed to perfectly fit a bucket of chicken and a KFC drink respectively, you’ll be serving looks and KFC all in one (Combining fashion and food? Um, yes please!)
Not comparable to KFC’s first drop of fresh bucket hats, sliders and PJS, the latest spicy collection is like no other, with drip tasty enough to eat. The line-up features co-branded clothing and accessories, sporting exciting designs that blend the fried chicken restaurant’s tongue-n-cheek interactive messaging with HYPE.’s bold heritage statements.
Boasting a huge 47 pieces of interchangeable, mix ‘n’ match everyday looks, from bralettes, joggers and tees to puffer jackets, caps and backpacks that ensure you feel finger lickin’ good. Taking inspiration from the brand’s history, from its menus to slogans, the exclusive collaboration includes HYPE.’s iconic dad cap with ‘Bargain Bucket’ embroidered across the front, statement white loungewear set contrasted with the KFC red ‘It’s Finger Licking’ Good’ slogan. The range also introduces us to the stand-out vintage Racer Jacket, a timeless oversized piece branded with the iconic KFC logo alongside button fastening, fitted hem and cuffs.
The new line is available to purchase now exclusively on HYPE.’s website and in its flagship Carnaby Street Store in London, so you can get your hands on a new wardrobe (and maybe some chicken too).