Fashion

JAEGER Relaunches With A Collection That Celebrates The New Season

Sennen Prickett

PUBLISHED Oct 6, 2021 — 2 min read

This season marks the all-new relaunch of British fashion brand JAEGER, a member under the iconic Marks & Spencer family umbrella.

Combining their roots in 137 years of design and quality with the addition of modern styling and unique contemporary handwriting, JAEGER celebrates its new brand identity with the launch of a capsule Autumn/Winter collection.

Encompassing effortless elegance, British modernity and creating “tomorrow’s vintage”, this capsule collection will debut emphasis on quality, design and innovation – all whilst protecting the brand’s heritage. Directed by the newly appointed Managing Director, Fiona Lambert and her team, JAEGER will focus on stylish design using quality British fabrics and manufacturers.

We are delighted to have taken the fabulous heritage of Jaeger and reimagined it with British modernity, effortless elegance and sensorial quality that will create “tomorrow’s vintage” - Fiona Lambert, Managing Director of JAEGER

Supported with the recent unveiling of their refreshed logo, the Autumn/Winter 2021 capsule collection is a curation of contemporary, collectable pieces of womenswear and menswear that embody British modernity. With quality, cut and fit at the heart of the brand, hero themes from the collection include modern tailoring, knitwear, coats and dresses that offer stylish solutions for the wearer’s lifestyle and interests.

Taking inspiration from the JAEGER archives, the range includes aspects of re-invented luxury, with the original creation of The Camel Hair Coat – promoting insulations together with breathability. Giving a throwback to the 60s, this collection sees the updated Shift Dress as the perfect workwear staple, with contrasting French crepe cuffs and collar. Plus, a modern take on the classic pinstripe suit is seen through the new tailored separates to convey the ultimate relaxed confidence.