In the modern era of all things virtual, technological, and digital, it certainly wasn’t going to be long until Google picked up their design books and cameras, launching themselves into the world of on-screen fashion. Championing real style in a virtual world, Google has launched their very first virtual fashion collection, and although it may feel like science-fiction or perhaps an immersive video game, it is in fact a reality, just a digital one.
Designed and crafted by a panel of six trail-blazing creatives, the 12 piece carbon-neutral ‘Pixel 6: Material You Collection’ celebrates individuality, self-expression and the beauty of customisation, through an explosion of technological genius and a whole lot of high-quality pixels. The result? A beautifully unique collection that invites us to celebrate the beauty of the digital world and the magnitude of our imagination.
In collaboration with expert fashion house The Fabricant and DressX, Google’s debut digital collection will be co-created by artist Tinie Tempah, fashion stylist Bettina Looney, Artist Radam Ridwan, disability and LGBTQIA+ activist Sophie Butler, model and author Jack Guinness and model and fashion stylist Kyle De’volle. The collection will showcase the innovation of technology and the intuitive power of the Pixel 6 smartphone whilst offering a sustainable collection that will be used to dress your images and online persona.
Embraced as a tool to create conceptual garments, the Google Pixel 6 smartphone’s features learn and adapt to the user, producing a digital collection to suit your body shapes, sizes and styles. With the high-quality pixel camera used to capture images that have inspired mood-boards, the magic-eraser tool to edit and the colour capabilities of Material You to theme the pieces, the limited edition collection has a little something for everyone.
So prepare to get launched into the intergalactic world of digital fashion and don’t forget to fasten your seatbelts tight as Google’s unisex collection will be available in the UK to access for free on the 23rd November.