September marks the all-important Gynaecological Cancer Awareness Month. Showing their support, today foundation-wear brand Heist announces their partnership with The Lady Garden Foundation to create a pair of limited-edition vulva-print tights.
Branded for their game-changing tights, shapewear and underwear, this bespoke print is the latest addition to Heist’s collection. Coming in a sheer and sustainable 35 denier, with the brand’s signature high waistband design, these have been crafted so you can look good whilst also doing something good! This duo collaboration is all about championing the work of The Lady Garden Foundation, raising funds to extend and improve gynaecological health – and arming women and girls with the knowledge they need to break down the classic vaginal taboos.
Donating 100% of the net profits from all sales of the Heist X The Lady Garden tights to the foundation, the money raised will go towards cutting-edge studies and revolutionising the treatments for the 5 cancers conducted at The Royal Marsden – one of the largest cancer centres in Europe.
In honour of the launch, the pair have opened up conversations with their individual communities by inviting people to answer the question, “What do you call yours?”. The film depicts people sharing their preferred names for their vagina, highlighting the importance of breaking the stigma and shame we face around our bodies by openly talking about them.
Make sure to head over to Heist’s website as the Lady Garden vulva-print tights are available to shop today for £26!