This week, Primark celebrated their 50th anniversary with 15 international influencers to showcase their AW19 collection. To celebrate this massive milestone, Primark worked with key influencers they’ve previously collaborated with.
The 70s style collection includes a range of neutral shades suitable for all skin tones and styles.
UK influencer Sophie Hannah Richardson is a full time fashion, beauty and lifestyle blogger known for her signature mermaid hair, unique style and creative beauty tutorials. Her message is simple – ‘Be individual, express yourselves and most importantly, be you!’. Sophie encompasses Primark’s fun personality and confidence, encouraging everyone to embrace their individuality.
Jamal Edwards MBE is a British entrepreneur, author and the founder of online urban music platform SBTV. Outside of music, he’s putting a lot of energy into youth development projects and whilst he’s super busy, he still finds time to craft his own style. In his words, ‘People will stare, make it worth their while, do it with style #SelfBelief’. Primark are extremely proud to work with someone so passionate, innovative and trail blazing – Jamal is an inspiration to Primark customers and beyond.
Happy Birthday Primark and of course Congratulations!