Hailey Bieber: The New Face of Superga
Known for her enviable relaxed street style and effortless off duty aesthetic, Hailey Bieber has been announced as the new Spring Summer 2021 global ambassador for Italian footwear brand Superga. And it is fair to say that if a pair of timeless sneakers allow us one step closer to recreating her style then we are definitely all over it!
Creatively directed and photographed by Stevie Dance, the campaign shot in the heart of New York City features a fresh-faced Hailey sporting the new organic silhouettes. The minimalistic advert not only champions chic city style and sustainability but also channels a sense of female empowerment through an all-inclusive female creative team including stylists, directors and photographers.
The 24-year-old model and environmental activist is pictured in a range of portrait shots pairing the brands signature silhouettes with minimalist knitted two pieces, pinstripe trousers and her staple oversized white shirt – truly showing us that the lightweight trainers are a practical yet stylish springtime staple! Hailey pairs her Superga’s with both casual and dressed up outfits, perfectly mirroring her personal style.
Founded in 1911, the ethical footwear brand continues to retain its Italian heritage, rooted in luxury designs, expert craftsmanship and timeless classic style. Celebrating both authentic style and sustainability, the sneakers are crafted from a mixture of eco-friendly materials including hemp, recycled rubber and cork. The new unisex springtime collection fronted by Hailey herself features the brand’s signature styles of the 2750 white canvas, 2790 canvas and the 2490 bold sneaker.
The new transparent, eco-friendly springtime silhouettes are now available in both adult and kids size from the official Superga website and selected online retailers, perfect for the environmentally and fashion-conscious.
