Gucci Unveils New TikTok Challenge With Miley Cyrus For The Launch Of Their New Fragrance

Fashion and beauty powerhouse, Gucci celebrate their brand new fragrance Floral Gorgeous Gardenia by unveiling an exciting TikTok challenge with multi-platinum selling record artist and songwriter, Miley Cyrus. So whether you’re a TikTok master or you simply love to browse the hours away, it’s time to unleash your creative side and get duetting!

The news was announced as we saw Cyrus placed in a cheery dreamscape, bursting with colourful flowers as she strummed on her pink guitar. Putting her own twist on the hit 90s’ song ‘Delicious’ from the duo Shampoo with her distinctive voice, the music icon performs in the relaxing Gucci Floral Gorgeous Gardenia’s fanciful world.

Speaking truth to self-expression, optimism and authenticity, Miley Cyrus is the embodiment of her generation making her the perfect muse for this joy-fuelled fantasy land and encouraging TikTok users around the world to embrace their #FloraFantasy.

Taking inspiration from the mystical power of the Gardenia flower, Gucci’s signature floral scent is reintroduced as a joyful Eau de Parfum for all free spirits. Blended with Jasmine Grandiflorum Absolute and accompanied with hints of Pear Blossom and a touch of Brown Sugar, this fragrance will make you feel like you’re laying amongst the flowers.

So rock your duet with Miley as you lose yourself in a #FloraFantasy together!