Gucci HA HA HA Returns With Harry Styles, Louis Vuitton’s Victorious Campaign & World Cup Highlights

Hello FROW Men. What a week it’s been, with Spain dismantling Costa Rica with a 7-0 win in The World Cup (thanks to a goal from 18-year-old Gavi) and Lioness Jill Scott win I’m a Celeb – what a time it is for football! We want to keep you up to date, as always, over this whirlwind winter period with Supreme and North Face’s new collab, Louis Vuitton’s campaign with Messi and Ronaldo, and Pharrell’s skincare brand launching in Selfridges. Without further ado, it’s time for kick-off!

Victory Is a State of Mind For Louis Vuitton

French Fashion house Louis Vuitton has introduced their truly ground-breaking campaign, ‘Victory Is a State of Mind’, which has amassed over 70 million likes on Instagram, celebrating their involvement in The World Cup. Since 2010, the luxury house has commissioned the production of a special trunk at each tournament, used to house the trophy awarded to the victorious nation. 

Receiving worldwide acclaim, two of the greatest footballers in history, Lionel Messi and Cristiano Ronaldo are seen deep in a game of chess, showcasing their decade-long rivalry at the summit of international football. The campaign aims to highlight that the debates regarding who is the greatest of all time are redundant, and cannot be answered definitively, as such, we should enjoy them individually and admire their genius. 

Say Hello To The New Gucci HA HA HA

Music and fashion combine yet again, with Italian fashion house Gucci introducing their new Gucci HA HA HA collection crafted from the close friendship between Alessandro Michele, the now ex-Creative Director, and international superstar Harry Styles. After seven years with the fashion house, this campaign marks Michele’s last hurrah.

Expressing the overarching theme of setting free one’s individuality, celebrating influences from the past through vintage detailing, and highlighting uniqueness through whimsical prints and romantic accents, the new line-up stays true to Styles’ flamboyant fashion, with silhouettes resembling trends from the late 60s and early 70s. Hopefully, we will continue to see more creative collaborations between the fashion house and musicians as they seldom disappoint.

Supreme x The North Face 

Poster boy brands Supreme and The North Face have followed up their Autumn 2022 t-shirt releases with a rounded collection of items including puffers, waterproofs, tracksuits, and even G-Shock watches. Expertly combining The North Face’s weather-based practicality and Supreme’s bread and butter, in vogue streetwear tendencies; the collection aligns with the growing ‘Gorp Core’ movement within British streetwear culture – characterised by boxy oversized fits, durability, and comfort. This drop is set to get you fashionably ahead of the unreliable nature of British weather. 

A Celebration of German Craftsmanship With adidas And RIMOWA

Luxury German luggage company RIMOWA has collaborated with sportswear giant adidas to create two flagship items. 

The collaboration says hello to the RIMOWA x ADIDAS NMD_BACKPACK, utilising RIMOWA’s wholly recognisable ‘blocky’ aluminium silhouette combined with the athletic expertise provided by the sportswear brand. Marking the brand’s first departure away from suitcases, this piece is the only backpack the company have ever produced. The colour scheme of the eye-catching piece is dominated by its aluminium casing, which is partnered by green, white, and red rope bag straps. If you enjoy jet-setting around the world, this offering may be perfect for you.

In addition to the luggage offering, the two brands have also collaborated on a new NMD shoe (RIMOWA x ADIDAS NMD_S1). The fan-favourite silhouette – a fan favourite due to its comfortability adopts a futuristic style, elevated by shades of silver and orange in the colour scheme.

GOLFWANG’s Football Capsule

Tyler The Creator’s vibrant streetwear brand, GOLFWANG, celebrated the opening of the world’s biggest football tournament by releasing a new capsule collection. Faced by Spanish footballer Hector Bellerin, undoubtedly one of the most fashionable football players, the collection is defined by a bright and blocky blue and white colour palette – something which has become synonymous with the artist’s brand. The release sees a football kit – with clear links back to the retro cotton shirts of yesteryear, a matching track jacket and bottoms – both emblazoned with the famous GOLF lettering. Who’s going to be sporting this one?

Humanrace Is Heading To Selfridges 

Pharrell Williams’ skincare brand Humanrace lands in the UK’s luxury department store, Selfridges. Deeply rooted in being ‘necessary, useful and beautiful,’ the brand crafts products that work to make you feel good in both your mind, body and spirit, whilst helping to tackle everyday life with a positive outlook and mindset. Standout products include the body bars, a soap-free, vegan body cleanser specialised to maintain the skin’s natural pH level and prevent stripping away essential natural oils. The brand’s SPF30 sunscreen is also a regular sell-out, due to it also doubling as a moisturising lotion. Celebrating the launch with an intimate Friendsgiving event, Williams’ was joined by some well-known faces including Jorja Smith, Central Cee, and Skepta.

Raf Simons Closes Its Doors

Belgian fashion designer Raf Simons announced he will be closing his self-titled clothing label. Since beginning in 1995 the fashion house has achieved critical success, accumulating a cult following in the process. Clothes that represented teenage angst and self-expression were characteristic of the line, embodying a physical representation of Simons’s life experiences, and interest in pop culture and the arts. The ex-Christian Dior and Jil Sander Creative Director expressed his gratitude to ‘devoted fans’ and ‘loyal followers’ in a heartfelt post on Instagram. 

The final collection of items will be released in Spring/Summer 2023, after they were revealed to the public earlier this year in a runway show held at the famous London rave venue, Printworks. The pieces in the collection are distinctly ‘Raf Simons’ adopting a sleek, minimalist silhouette, juxtaposed by vibrant splashes of colour and distortion – synonymous with the brand’s effort to allow people to express their individuality. 

Week 1 Of The World Cup

The first week of the World Cup has provided several shocks, surprises, and sublime score lines. England began their tournament run with a convincing 6-2 victory over Iran, with young midfielder Jude Bellingham standing out as the best player throughout the game. Dominating the game with poise, aggression and maturity far ahead of his age, the 19-year-old opened the game by scoring for the three lions, followed by goals from Sterling, two by Saka, with Grealish and Rashford completing a relatively routine victory. 

The major shock of the tournament happened during the game between Saudi Arabia and Argentina, with the team from the Middle East beating tournament favourites Argentina 2-1, with goals from now-national heroes Saleh Alshehri and Salem Aldawsari. Sealing the unexpected victory, the King of the nation declared that the following day would be observed as a national holiday.

Missed last week’s FROW Men’s News? Check it out here!