On the hunt for new denim? As we now know how damaging the manufacturing process is to the environment when creating a single pair of jeans, why not opt to give a second home to pre-loved denim this season? During this Jubilee Bank Holiday weekend, Gap is teaming up with denim resale platform, Denim Library, to offer customers a chance to purchase jeans from their archives.
Gap’s Oxford Street store marks the home for the initiative, with the opportunity for in-store browsing through the rails of iconic pieces – from one-of-a-kind and rare collectable denim styles. The store will feature over 100 vintage jeans, sourced by Denim Library, and will be grouped into three categories to make for easy shopping.
‘Common’ labelled items are between 3-5 years old and have been sourced from the UK market, ‘Unique’ pieces are either one-of-a-kind or have been featured within collaborative collections, and finally those marked ‘Rare’ are 10+ years old and internationally sourced. So you can be sure to know the history of what you’re shopping from the archives!
Alongside the array of denim, Denim Library’s founder Claire John has designed The Unpublished Tee, a timeless t-shirt made in the UK from 100% Supima cotton and arriving in black and white. John started the platform in 2021, offering already-owned and upcycled jeans to shoppers, as an alternative to the popular fast fashion cycle.
So if you’re looking to add new denim to your wardrobe, but you don’t want to sacrifice the planet for your style, get your thrifting hat on and head on down to the Gap store located at 120 Oxford Street this long weekend!