FROW News is Back! Your Weekly Dose of Fashion, Beauty, Culture & More 💋👗💄
Hey FROW Fam, spring has sprung, and we are all about new beginnings—starting with the return of FROW News (hi again, we missed you!) and even more exciting, FROW News is launching as a newsletter. Yes, that's right—you can now subscribe and never miss a beat.
April has kicked off with a wave of hilarity as brands and celebrities once again embraced April Fools' Day. From Sabrina Carpenter skipping her iconic "Juno position" on tour to Dyson's quite literally unreal new tool: the Airbrow, "fixing your brows in one stroke"... to the Ministry Of Sound creating an "illegal rave" in the women's toilets stunt paying "homage to UK rave culture". We love to see everyone having fun and communities coming together for a good laugh.
Speaking of community, Dove x RISE 365 is making waves, calling for Black hair emojis that actually reflect textured and protective styles. Did you know 8 in 10 Black Brits can't find an emoji that looks like them—and Dove's working to change that. With Unicode's next emoji update on the horizon, it's time to represent. Hair colour pick emojis? Great. But how about a hairstyle to go with it?
And in other news, Miley's new single "End of the World" has dropped, getting us on the edge of our seats for her forthcoming album 'Something Beautiful' out next month. Zendaya is playing the iconic Ronnie Spector with Lizzo playing her sister. We are so excited to see two iconic women paying homage to original icons. We're sure you must have seen on your socials how Usher's already got the gals going wild after just three days of London residency for his Past Present Future tour 😅.
But anyway, get comfy and keep scrolling as we bring you all the latest fashion, beauty, and lifestyle news! ⬇️
Vintage Glam Meets Eco-Friendly Chic 🌿
It-girl Devon Lee Carlson has teamed up with Reformation for a 20-piece collection that's the perfect blend of vintage femininity and party-girl glamour. Think romantic silhouettes, bold animal prints, florals, and frilly tops—basically, everything you'd want to borrow from your most stylish friend (aka Devon).
True to Reformation's eco-conscious ethos, the collection is made of sustainable materials like organic cotton, TENCEL® Lyocell, and deadstock fabric. From dresses, tops, silver metallic bags and we can't forget the low-rise bootcut jeans with heart-shaped pockets, this collab screams girls night! The Devon Lee Carlson X Reformation collection (£78-£398) is available in-store and online.
Bridal Swimwear That Says "I Do" 💍
Wedding season is calling, and Away That Day has partnered with Gigi and Olive to create the ultimate bridal swimwear collection. Expect elegant one-pieces, chic bikinis, and tasteful cover-ups perfect for brides and their squads.
From classic bridal white to a touch of something blue, each piece is crafted from high-quality recycled fabrics. The collection perfectly balances sophistication and sexiness, featuring pieces like the Turks & Caicos bikini top (£95) and bottom (£69) with it's glamorous gold pearl ring detail. Designed for every bridal moment, from the hen do to the honeymoon, this collab is a must-see. Shop the Away That Day x Gigi and Olive collection online. Also available at Selfridges and Ounass. Don't miss the pop-up at Selfridges from April 7th for free swimwear personalisation!
Flacko-Approved Futuristic Footwear! 👟🔥
A$AP Rocky has reimagined Puma's iconic Mostro from the early 2000s, creating a sleek, unisex, futuristic gem. The classic velcro strap has been swapped out for Puma's disc closure system, and the shoe still features the beloved spiky Mostro sole. In triple black, these kicks will add an effortless cool vibe to any outfit. Shop the A$AP Rocky x Puma Mostro Disccord (£180) online.
Pizza Express Serves Up a Slice of Fashion 🍕
To celebrate its 60th birthday, Pizza Express has teamed up with Agro Studios for the "Icons Collection." This unisex collection includes a jacket, polo, t-shirt, scarf, socks, charms, and a bag, featuring the iconic black and white stripes worn by Pizza Express staff.
Agro Studios, known for bold and adventurous designs like Jade Thirlwall's viral BRITs costume change, brings its signature flair to the collection. Standout pieces include a sculptural bag of Pizza Express' well-loved dough balls-garlic butter not included, sadly! Find the Pizza Express x Agro Studios collection in select restaurants or on their TikTok shop. Let us know if you'll be rocking any Pizza Express merch this spring!
The Fight for Self-Expression Never Looked So Good 🥊
Converse and Daily Paper are back with a capsule collection to 'pay homage to ordinary individuals who persist in the face of life's challenges'. The collection celebrates resilience and self-expression. At the heart of the drop is the reimagined Converse Star Player 76, featuring bold Daily Paper accents in red, yellow, and green.
The collection also includes five standout apparel pieces that blend retro sport vibes with a modern twist. The campaign captures the grit and determination needed to push past self-doubt-moments that shape us into champions. Don't miss out-the Converse x Daily Paper collection drops today (April 4th), on dailypaperclothing.com, Converse.com, and in flagship stores.
Khloe's Back at Fabletics Dropping the Hottest Curve-Hugging Collection! 🍑❤️🔥
Khloe Kardashian and Fabletics have teamed up for the fifth time! But this time it’s not just an edit; Khloe has had a hand in designing the pieces to create a limited edition 20-piece luxury spring to summer collection. The curve defining pieces were made to sculpt and support with the standout piece of the collection being the Scrunch bum onesie. The whole collection is size inclusive ranging from a UK 4 – 32. If you’re looking for something stylish yet comfy for the gym or even just to pop to the shops this range has it, with its bold and bright designs its perfect for the spring to summer transition! If you’re looking to sculpt, shape and booty-fy your look this summer the collection is available to shop on fablectics.co.uk and in stores with prices starting at just £15.60.
Old Money Aesthetic Meets Sportswear 🎾 💵
H&M is leaning into the old money aesthetic with its new range of sophisticated sportswear. With their moisture-absorbing DryMove™ and stretchy SoftMove™ fabric, there is a perfect balance of style and functionality. You'll be ready to hit the tennis courts in no time!
Designed with women in mind, even if you're not off to play racket sports, this collection has stylish pieces perfect for summer, because who doesn't love a skirt with pockets and built-in shorts! This first drop of the collection is available now in stores and online, with prices starting at £11.99. We can’t wait to see what they have in store for their second drop on May 15th – let us know if you are too!
A Runner's High Or a Runner's Buy?🏃♀️ 🛍️
Après Sport, the most recent project from The Midnight Club, is owning that sweet spot where sports meets cool modern culture. Their brand new limited edition piece, the Après Hood, is all about those moments after movement where comfort and style vibe together effortlessly. Creative Director of The Midnight Club and Après Sport, Kitty Pemberton-Platt, Creative Director of The Midnight Club said “The hood has an original and noticeable silhouette. We wanted to show this extreme shape across the imagery - a confidence and boldness that the women reflect too”.
Après Sport kicked off this launch with a cool short film and photoshoot featuring three badass female trail runners over 50 from the Peak District, sharing how the post-run clarity sparks creativity – it’s like a “cheat code” for creative minds! The Après Hood is basically your new go-to for warmth and comfort once you're done with the workout. The detachable hood was created, designed, and made in London, totally capturing the brand’s vibe and celebrating life after the finish line and the community that sport brings. Visit www.apressport.co.uk to get your hands on the Après Hood.
Spring Staples and Chic Home Essentials 🏡
Louise Thompson is the most recent star to become a brand ambassador for La Redoute, and she's bringing her signature style to life with an exclusive edit. Louise has curated a collection of 100 pieces, ranging from fashion to interiors.
Her edit is all about those perfect wardrobe staples and home essentials that mix sophistication with that casual everyday vibe. The fashion edit is all about spring and summer energy, featuring 26 pieces ranging from cosy pastel knits to sleek blazers. When it comes to interiors, Louise has put together over 70 pieces that are all about making your space look seriously chic. Think classic wooden furniture that adds instant elegance, plus soft furnishings and décor that'll turn any room into a total design dream. With prices starting from £14.99, the edit is available to buy online.
Travel in Monos Style with Space-Saving Magic ✈️
Monos is back with something seriously exciting, the Gesso Canva collection "a celebration of endless possibility". Made from 100% cotton canvas, the Gesso collection is here to change the way you travel. With space-saving magic that lets them fold completely flat, it's like these bags are giving you a lesson in organisation.
Say goodbye to chaotic packing and hello to strategic compartments! Plus, the premium canvas keeps them structured without making you choose between style and packing space. Who knew we could have both? The collection includes the Gesso Small Tote, Gesso Tote, and Gesso Backpack, all available in three different colourways with prices starting from £125. Shop online now
A Soleful Celebration of Family Life ☀️
TOMS is all about the heart of family life and content creator and entrepreneur Rocky Barnes is teaming up with the brand to bring us into her sunny California home, celebrating all the joyful moments in the latest Alpargata shoe collection. Get ready for some serious sunshine vibes and feel-good energy! Available to buy in store and online now.
Dyson’s Blowing Us Away with Latest Innovation 💨 💁🏽♀️✨
Late getting ready? We've all been there. The Dyson Supersonic r™ hair dryer (£449.99) has landed aiming to deliver faster drying, smoother, and shinier results. The new design is more manoeuvrable, 30% smaller, and 20% lighter than the original Supersonic™, so no more aching arms!
Using negatively charged ions to reduce static and frizz, the Supersonic r™ also features intelligent Radio Frequency Identification (RFID) sensors. These automatically adjust the motor and heat, optimising airflow and temperature to prevent heat damage. Plus, with new attachments for various hair types, from curly, coily to straight, we can't wait to see if it lives up to the hype. The Dyson Supersonic r™ hair dryer is available at Dyson Demo stores, Dyson.co.uk, and select retailers.
Absolute Collagen Crystal Clarity™ Reveals Your Radiant Skin ✨🐛➡️🦋
The weather isn't the only thing clearing up! Absolute Collagen's new Crystal Clarity™ Collagen Powder promises hydrated, firm skin and stronger hair, perfect for brighter days ahead.
If you've wondered whether collagen supplements actually work, Absolute Collagen has released the first and only UK Clinically Proven collagen, certified by the Skin Health Alliance and B Corp. In a 12-week clinical study with 130 participants, 100% saw an improvement in fine lines, wrinkles, and skin evenness, 90% felt their skin was replenished, and there was a 32% reduction in hair damage. The unflavoured powder can be added to any hot or cold food or drink. Could this be the new go-to collagen supplement? Crystal Clarity™ Collagen Powder is available at www.absolutecollagen.com. £27.99-14-day Subscription, £55.98-28-day Subscription, or £23.99- One-time Purchase.
REdeFYing the viral Brow Sculpt. 👀💡🎉
REFY, renowned for simplifying beauty, is launching a remastered version of their viral Brow Sculpt. The brand is responding to community feedback, reformulating their product for a clean finish with no white residue.
The new Brow Sculpt (£18) also boasts a sweat, heat, and waterproof formula that promises 12 hours of clinically proven hold. Will this remastered product live up to its predecessor's legacy? REFY Brow Sculpt and shade extensions are available at refybeauty.com, Selfridges (in-store & online from April 9th), and Sephora UK (in-store & online from April 23rd).
We’re not about to Gloss over the new Fenty Products 💋🍒🤩
RiRi says her new Gloss Bomb Oil Luminizing Lip Oil N’ Gloss (£21) gives you the best of both worlds: hydrating lip care and shine, with a shimmer that's out of this world. Available in 7 shades, this non-sticky, lightweight gloss promises a glass-like shine and hydration.
And the cherry on top is that you can indulge in the new "Sweet Cherriez" Collection with prices ranging between £25.-£41. This limited-edition assortment features Vitamin C-rich formulas in rich and juicy lip and cheek shades. Gloss Bomb Oil Luminizing Lip Oil N’ Gloss will be available in-store and online (FentyBeauty.co.uk). The Sweet Cherriez Collection will be available for a limited time only.
Disappears on Skin, not on Protection: A New Chapter for SPF ☀️🧴🥵💜
For those of you who are not into mineral sunscreen, a new era of mineral SPF has begun. Ultra Violette Future Fluid™ SPF 50+ Superlight Mineral SKINSCREEN™ (£34) is a zinc-based SPF that claims to not be like the other mineral sunscreens you get on the high street. It is a non-chalky, lightweight, no-feel formula; it delivers an invisible, skin-perfecting finish and still provides gentle SPF 50+ protection (UVA and UVB).
It claims to shield and soothe all skin types: combo, oily, and sensitive - we love an inclusive product. Here at FROW, we love to keep it youthful and alive... that includes our skin. SPF is a must! We can't wait to see what all the hype is about and see whether this Future Fluid™ SPF 50+ Superlight Mineral SKINSCREEN™ really is as invisible as it claims. Available at ultraviolette.co.uk and SpaceNK.
Too Faced Lashes Out This Spring! 💖🎭🎀
Too Faced has released a new mascara the Ribbon Wrapped Lash mascara (£28), the new formula is said to give extreme length and uses a tubing formula that individually wraps around and reaches each and every one of your lashes. It claims to last up to 12 hours and it is apparently smudge-proof, clump-proof and flake-proof.
This all sounds very intriguing and compelling but we can't not stop and wonder whether this new tubing formula will be better than their notorious 'Better than Sex Mascara'. We can't wait to find out! Ribbon Wrapped Lash is now available at toofaced.co.uk and other beauty stores.
K-Beauty's Hottest Brand Arrives at Boots! 🍑🌾🧴💧
Anua, the renowned Korean skincare brand, is expanding its partnership with Boots. Anua products are now available in 470 Boots stores across the UK due to strong consumer demand.
The brand's skincare promotes healthy and radiant skin and they are known for their minimalist approach. Bestsellers include the Heartleaf 77% Soothing Toner and Oil Control Water Gel Cream - now readily available for skincare lovers!
Skip the facial, not the glow says The Inkey List 🌟💧🌿🖤
The Inkey List has released a brand new, first-to-market product as they continue to push the boundaries of affordable and professional skincare. The Exosome Hydro-Glow Complex (£20) is clinically proven to enhance, glow, smooth, and renew skin in just 14 days. It increases skin firmness, minimizes fine lines and wrinkles, and provides hydration.
This is powered by 3 million plant-derived exosomes per bottle and, yes, we didn’t know what they were either! The INKEY List states that exosomes are tiny nanoparticles that penetrate deep into the skin, boost collagen production by 300%, reduce inflammation by 55%, and improve skin repair by 63% in just 8 hours. We can't wait to see how people react to this breakthrough product. The Exosome Hydro-Glow Complex is launching exclusively at SpaceNK on April 1st and at Boots, Sephora UK, and theinkeylist.com on April 28th.
Boux Avenue is here to stop the fuss. Period. 🩸🩲💃♥️
For our sustainable gals or those who are looking for something different to your usual sanitary products, Boux Avenue has released their new Period Pants (£30-pack of 2) available in two styles. You can choose from a medium or a heavy flow style and they come in a classic black modal fabrication, with a pretty lace trim, one of the chicest period pants we've ever seen. The Heavy Flow Period Pants absorb the equivalent of 4 tampons, while the Medium Flow Period Pants absorb up to 3 tampons' worth of blood, claiming to offer full protection.
But yes, we still have questions and no doubt you do too. How often should you change your period pants? What is the best way to clean period pants and what do they feel like on? Thankfully Boux Avenue has launched a special blog this week where you can get all the answers to your questions. Boux Avenue Period Pants are now available online at Bouxavenue.com.
Rom-Com Realness for the Digital Age 💖
Body image advocate and award-winning content creator Stephanie Yeboah is set to drop her debut novel, "Chaotic Energy," a rom-com with a difference. This book promises a "snort-out-loud funny, warm, and moving" story that fans of Bolu Babalola, Bethany Rutter, and Candice Carty-Williams will adore.
"Chaotic Energy" follows Artemis 'Temz' Owusu, a confident, plus-size marketing guru and "plantfluencer" who's killing it in her career but struggling to find lasting love. When a sexy tech entrepreneur from California slides into her DMs, Temz finds herself caught in a web of deception after committing a cardinal online sin. Watch out world, Artemis Owusu is entering her villain era! Available in hardback, eBook, and audio for £20, "Chaotic Energy" is the rom-com you need in your life.
Gucci Unveils the Story of Iconic Scarves 🧣
Gucci is releasing "Gucci: The Art of Silk (£195)," a book that delves into the House’s extraordinary silk scarves. With exclusive access to the Gucci archives in a fifteenth-century Florentine palazzo, the book charts the scarf's history, from a gift to Princess Grace of Monaco to revivals by creative directors like Tom Ford, Frida Giannini, Alessandro Michele, and Sabato de Sarno.
Readers will discover how the scarves have mirrored the fortunes of Gucci, the impact of Renaissance Florence, and the role of celebrity and aristocracy. The book also features a preview of "90x90," a project with nine limited-edition scarves from nine cutting-edge artists.
The book’s slipcase and cover feature Gucci’s famous "Flora" print, inspired by Botticelli’s Allegory of Spring. With reportage in Florence, Milan, and Como, the book tells a sumptuous visual tale of silk scarves and the people who have made and worn them. Keep your eyes peeled for release dates and where you can grab this must-have book! Available on Gucci's website.
Mixing Beats and Tequila with a Collector's Bottle 🎶 🍸
Tequila Don Julio 1942 is dropping a limited-edition bottle designed in collaboration with world-renowned DJ and style icon, Peggy Gou. Aptly named "Don Julio 194구" (Gou, get it?), this bottle is all about celebrating the brand's deep roots in nightlife and music culture.
Peggy's signature aesthetic blends high-end fashion with street style, and this collaboration is no different. The bottle features lush mint-green and deep purple colourways, a holographic "194구" label, and a sleek chrome cap. Each box even includes a hand-drawn illustration and a personal message from Peggy herself.
According to Peggy, balance is key when it comes to design, and she wanted to create a bottle that stops you in your tracks. To kick off the collab, Don Julio and Peggy Gou are hosting an exclusive launch party at LN-CC in East London on April 8th. Those in attendance will have the opportunity to buy a limited-edition bottle and get it signed by Peggy herself. The Don Julio 194구 (£200) will be available globally at select retailers or at The Bar until supplies last!
