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Fashion Brand PINKO lands in Selfridges Birmingham

Fashion Brand PINKO lands in Selfridges Birmingham

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Modern, metropolitan and feminine fashion brand PINKO has just landed in the Birmingham, and to say we are excited is definitely an understatement! PINKO channels an independent, powerful and sexy woman who expresses unique femininity through bold fashion choices. The latest eclectic collection champions soft dark leather, iridescent sequins, rhinestone fringing and appliquéd denim, serving us all kinds of urban, western cowgirl vibes.

The fashion brand was founded in the 1980’s by chairman and CEO Pietro Negra and his wife Cristina Rubini, who continue to grow PINKO as a global womenswear label with over 250 single brands and up to 1,5000 wholesale outlets. From Madison Avenue in New York City and Via Montenapoleone in Milan to Shenzhen in China and now in the city of Birmingham. The PINKO stores are modelled to offer an exclusive shopping experience for customers, often featuring contemporary interior designs in partnership with global artists such as Pae White, Steven Scott and Lucy Dodd.

“We love introducing new brands and collections that we know our customers will adore. I’m so pleased to welcome PINKO; its yet another exclusive, adding to hundreds of products that you cannot get anywhere else in the city”

Sam Watts, General Manager of the Birmingham Selfridges Store

The 2020 Summer seasonal collection reflects female empowerment, style spontaneity and a vision for positive creativity within the face of fashion. The campaign for the Summer collection #takelifebythehorns celebrates American Western Rock n roll which is at the heart of the PINKO fashion narrative. The visionary campaign expresses the true PINKO women, she is determined, she is confidently bold, she is not afraid to take risks and she is always ready to take life by the horns.

PINKO Love Bag Puff

The campaign has a clear vision and a perfect balance between fierce femininity and glam allure. The advert features American model and businesswoman Lily Aldridge who channels the true PINKO woman.

Some statement pieces that will arrive in store range from striped structured blazers, wrap over blouses, chunky trainers, stiletto heels and leather bottoms. The classic PINKO Love Bag will also hit the store in the new collection, with a new design style: The Love Bag Puff. The new, soft style and voluminous structure definitely makes the mini bag an everyday essential.

The collection is available in store and online with prices starting from £90.

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