Hold up! There’s a new brand on the block as active-lifewear brand, Fabletics opens its first UK store on London’s iconic Regent Street.
The brand’s new cutting-edge retail store will allow customers to shop the latest clothing and experience the Fabletics Omnishop technology. Situated in prime Regent Street location, the grand opening marks the 72nd store worldwide and the first UK physical shopping base.
Combining the brand’s digital roots, Fabletics retail stores incorporate a technology-driven approach that links shoppers online and retail activity, for a frictionless shopping experience. Test out the Omnishop technology to request your item in a different size or colour, check stock or engage in styling tips. Or perhaps you’d like to take a style quiz in store to decide which styles best suit your needs? Either way, Fabletic’s new store has you covered! Oh, and did we mention, they can arrange free shipping of products delivered straight to your doorstep!
Offering high-quality, stylish activewear at an accessible price, Fabletics promotes its fashion-forward and performance-driven designs that ensure you are looking and feeling your best. The flexible VIP Membership is at the core of the brand, giving customers exclusive benefits including, 20-50% discount on all times, exclusive product drops, invitations to events and full access to workouts on the Fabletics FIT app. The membership is £49 each month, with the option for VIP Members to skip without charge.
Kicking off the launch, a soft opening will take place on the 18th of November, followed by a private VIP Member shopping event on the 25th of November. The official grand opening will take place between 26th-28th of November, offering a 50% discount and a free pair of leggings or shorts for each of the day’s first 100 customers. Every customer will also walk away with a limited edition ‘Hello London’ Fabletics tote bag.
With 2 floors of size-inclusive ranges, across both the women and men’s collections, for you to explore, make sure to get yourself down to Regent Street to check out the all new store from Fabletics.