Dua Lipa Sports The New Puma Mayze Sneaker

Global pop sensation Dua Lipa stars in her first solo campaign with Puma for the release of the Mayze Sneaker as part of their empowering platform. In a campaign shot by fashion photographer Mario Sorrenti, the Grammy award-winning artist is pictured backstage sporting the brand’s new sneaker style.

Giving us a sense of future nostalgia, the sneaker takes inspiration from the brand’s archive collection fused with their contemporary modern styles. The chunky creeper styled silhouette features the classic stacked sole with a split, derby construction, heel tab – not to mention the bold signature Puma stripe.

Staying true to her cutting edge, Y2K inspired style, Dua Lipa is pictured pairing the sneakers with a Puma T7 track jacket, embellished bralette and fishnet tights; as well as additions such as colour block windbreaker, stacked beaded necklaces and clashing zebra print. The singer herself describes the Mayze as a versatile sneaker, made for those who embrace the spotlight on and off stage. As someone who loves both elegant glamour and comfortable streetwear, Dua shows us exactly how to style the shoe in many different ways.

The sneaker arrives as part of the brand’s She Moves Us communication platform, celebrating and empowering women who have moved sport and culture forward to encourage others. The campaign is all about connectivity, inspiring women to move together and championing female achievement. Alongside Dua herself, the movement includes model Winnie Harlow, Golfer Lexi Thompson and WNBA star Skylar Diggins-Smith. The singer joined the brand as an ambassador last November and has since been promoting women’s issues and focusing upon gender equality, something she will most certainly continue to do so in her partnership with the sporting brand.

Priced at £80, the Mayze Sneaker is now available online at the Puma official site as well as selected retailers.