Converse Introduce The New Original With A Trio Of Sneakers Staples
Need to hit refresh on your seasonal sneaker selection? Stress no more as casual footwear icons, Converse is debuting a trio of new silhouettes that combine elements of utility and comfort for that ultimate versatile and edgy styling.
Say hello to the all-new Chuck 70 AT-CX, Run Star Legacy and Chuck Lugged 2.0 CC HI, each style retaining the iconic DNA of the Chuck whilst also channelling innovation and experimentation to create a new original. Each style sports advances in fit, form and function with the intention of looking and feeling dynamic to enable the movement and expression of wearers around the globe.
Inspired by the brand’s outdoor heritage, the Chuck 70 AT-CX delivers a bold stance and lightweight comfort with the CX foam. Emblazoned with sleek lines, redesigned All Star logo with weatherized details, a diamond pattern sole with enhanced traction to better navigate the streets as the seasons change and a toecap inspired by the BOSEY MC, an archival 1950s wading boot – this shoe uses the brand’s heritage to capture its excellent functionality to accompany you through any event (or the weather!).
Drawing from the popular Run Star Hike and Run Star Motion styles, we are introduced to the Run Star Legacy CX. Equipped with the same CX foam, a distorted sleek pinstripe and a rounded, magnified heel bumper allowing your feet to stand out from the crowd. Optimized for comfort all day, this silhouette embraces the stance of its inspirations while driving new forms of style and expression.
Last on the line-up is the Lugged 2.0 CC X HI, the next evolution in the Lugged family. After the remixed version was introduced in 2019, this new silhouette exaggerates style and utility by enhancing weather resistance and expression. The layering of the rubber and woven fabrics enable wearability, whilst the reinforced leather collar provides increased ankle protection. What’s more, the style also boasts a waterproof upper, fleece lining, a rubber sole, industrial hardware and hiking-inspired laces – all to add an element of style.
To bring this year’s innovations, Converse invited its All Star community and extended Converse family in a brand campaign showcasing personal style expressions. Well-known faces include rapper, singer and producer, Channel Tres, R&B artist and creative, Rasharn Powell, and Toronto-based director, Iris Kim.
The Chuck 70 AT-CX will be available globally tomorrow (7th of July) exclusively on the Converse website, while the Run Star Legacy CX and Lugged 2.0 CC X HI will be available from early this Autumn – so be sure to keep your eyes peeled!
