Burberry are certainly a driving force to be reckoned with when it comes to pioneering positive change, in both the fashion industry and wider society. From dedicating their resources to manufacturing non-surgical gowns and surgical masks for medical workers during the pandemic, to nurturing young creatives and expanding their scholarship programme to represent the underrepresented student communities.
The luxury brand have now partnered with the British Fashion Council (BFC) to launch a fabric recycling scheme: “Reburberry”. The sustainable pilot programme will donate leftover waste materials to fashion students who need it most across the United Kingdom. The scheme will be supported by fashion journalists Charlie Porter and Sarah Mower as well as the BFC’s Institute of Positive Fashion and Colleges Council who will monitor the logistics of the fabric donation process as leftover materials are supplied to students.
Amongst many other creatives, fashion students have certainly suffered during the pandemic due to adjusting to online classes, lack of access to studios and the expense of fabrics. Not only does the scheme offer students the ability to access high quality materials, it also contributes towards controlling the excessive product waste within the design industry and encourages circular fashion through using recycled materials. The scheme champions conscious fashion and sustainability, in hope that it becomes an industry wide initiative.
“Providing resources for these communities in a sustainable way will enable them to bring their creativity to life, and continue through their programmes with the tools they need. We look forward to seeing how donations can positively impact these academic institutions and students”Pam Batty, VP of Corporate Responsibility at Burberry
Shaped by their investment in young creatives and commitment to supporting vulnerable communities, Burberry highlights the importance of nurturing future talent and the voices of tomorrow. Through their initiatives, the brand encourage young creatives, artists and entrepreneurs to reach their full potential and realise their dreams in the industry.
This is not the first time we have seen the brand join forces with others to empower young people and support communities to build a more positive future. Burberry have continued to provide donations to Fareshare; a food redistribution charity who aim to end child food poverty across the United Kingdom. More recently, their partnership with English footballer, youth campaigner and advocate for equality, Marcus Rashford MBE has certainly been a catalyst for positive change, particularly for the future of young people and young creatives. The brand provide opportunities to unite communities through passion, commitment and hope, whilst celebrating emerging talent and giving back to the next generation.
It is no secret that the British fashion house have been instrumental in re-shaping the future of the industry whilst striving for diversity, equality and social change. As Burberry continues to build towards an inclusive future and positively impact lives across the UK, the brand hope they have inspired many others to follow suit.