Atelier Zuhra Launches Couture Upcycled Denim Collection

Known for their devotion to the beauty of couture and championing refined femininity, womenswear brand Atelier Zuhra have launched an upcycled denim collection, repurposing old stock and creating contemporary, striking embellished denim pieces.

Shaped by their commitments to slow fashion alternatives and sustainability, the Dubai based brand’s latest denim collection is the perfect balance of environmental and fashion consciousness, without compromising unique style and close attention to detail and precision. The brand’s ethical credentials in reducing material waste by re-inventing old styles and adding a touch of glamour certainly haven’t gone unnoticed.

The unique, sustainable denim collection fuses elaborate couture eveningwear detailing with the understated casualness of denim silhouettes. With a range of pieces, from cropped jackets and sleeveless cut offs to belted kimonos and longline styles in a range of shades from black and white to blue and yellow, there is certainly a style for every conscious woman. The ready to wear capsule achieves a sense of timeless, season-less style, whilst championing the handcrafted beauty of embellished finishes and intricate embroidery in a spectrum of shades.

Last year saw the fashion label’s couture evening-wear collection at London Fashion Week, focusing upon structured silhouettes, dramatic fabrics and neutral colour palettes, meaning their exploration into the world of upcycled denim is a new venture for the elegant brand and to say we are obsessed is an understatement.