All Heart-Eyes For Primark’s 3rd Campaign for Breast Cancer Awareness 🎗️

Do we need more reasons to love Primark? Well, it is certainly winning hearts with its 3rd collection for the Breast Cancer Awareness campaign. As you know, October is the month for the pink ribbon with many showing support and solidarity for all those who are affected by breast cancer. If that is you, know that you are not alone and FROW fam we are giving you a big cyber hug.

The collection includes everything from leisure wear and nightwear to gorgeous beauty products across two ranges that are sustainably sourced: the post-surgery range, which includes specialist products developed for women experiencing breast cancer, and the solidarity range, which aims to raise awareness about the issue. 

Comfort first, the post-surgery range is innovative with front zip closing options, wireless structures, and prosthesis pockets, which are specially designed to help with the side effects of treatment and surgery, such as tenderness, hot flushes and swelling. What’s new this year is the post-surgery sports bra, swimsuit and bikini, with prices starting from £4.00. The solidarity range this year debuts the pink Snuddie and three of Primark’s hero beauty products in pink – the vitamin-enriched moisturising primer, the high shine lip gloss and the moisture setting spray -prices start from just £3.50. If you feel for the cause but don’t want to shop, you can also join the fight through their in-store till fundraising initiative. 

In addition to all this, Primark is also donating £1 million to cancer charities, including £300,000 to UK charity Breast Cancer Now. It’s their biggest donation yet! From October 1st, you can check out this full range on the Primark website or shop in-store.