Abercrombie & Fitch Launches “For Justice” Collection to Amplify Black Voices

Calling all our U.S. readers, Abercrombie & Fitch celebrate Black History Month both this month and every month with their latest “For Justice” collection, working to amplify Black voices.

Designed by members of Abercrombie & Fitch Co.’s BIPOC Associate Resource Group, the third instalment of the gender-inclusive “For Justice, For Growth” capsule includes pieces across Abercrombie’s adult and kids’ brands.

The collection’s designs feature words from Abercrombie associates, calling for unity, equity, the need to elevate Black voices and respect both Black history and Black futures. The first of the trio For Justice Collection, “For Justice, For Peace,” launched in February last year to recognise the ongoing cultural movement and need for racial equity. This was followed by the second capsule “For Justice, For Joy” which launched in July 2021.

The American clothing brand will be donating $250,000 of proceeds from the collection’s sales to The Steve Fund, an organisation dedicated to supporting the mental health and emotional well-being of young people of colour. Evan Rose, co-founder and President of the Board of The Steve Fund, stated how honoured the organisation are to be a part of the new collection: “Because of the commitment of companies like Abercrombie & Fitch to improving their communities, and especially communities of colour, we are able to amplify the difference all of us can make promoting the mental health and emotional well-being of young people of colour. We are stronger when we work together, and very grateful.”

Lavelle Stillwel spoke on designing the range: “Designing a collection with my coworkers that sparks cultural conversation and celebrates growth and transformation is a top-tier feeling.” Dara Oshunniyi, assistant designer, expanded on the collaboration by adding, “Much like Blackness, although there are different shades and personalities, there’s something magical about everyone being united through shared experiences.”

The For Justice, For Growth collection truly emulates the passion of our associates, who are not only the heart of our company, but also serve as proponents for change throughout our communities. - Kristin Scott, Global Brand President at Abercrombie & Fitch Co.

The collection is now available to purchase in U.S. stores and online via the Abercrombie & Fitch website.