Still Spreading Like Butter? Why Yellow Isn’t Done With Us Yet 🧈💛
Butter yellow is the shade that has cropped up everywhere: courtside at Wimbledon and among Glastonbury’s crowds, turning heads in sun-soaked co-ords, crochet, and sheer layering.
At Wimbledon, it brought a breath of warmth to the sea of white. Olivia Dean was radiant in a soft lemon midi from AYM Studios.
Lana Del Rey, who had performed at Wembley just days earlier, wore a dreamy, pale yellow custom Gucci dress on stage, a blend of old-Hollywood romance and butter-soft femininity. Across festivals, the hue turned up in mesh, crochet, cargos and co‑ords, easy to spot, impossible to ignore. It’s sunshine with a side of attitude.
Luxury designers are clearly on board. Loewe’s SS25 runway was a love letter to structure and softness, with buttery yellows seen in sculptural tailoring, oversized feathers, and wide-belted silhouettes.
Loewe’s SS25 runway
Jacquemus, meanwhile, offered a sharp contrast with its playful 'La Croisière' SS25 show at Paris Men’s Fashion Week featuring vibrant yellow mini dresses, iridescent coats, and slick outerwear with edge.
Jacquemus SS25 Collection 'La Croisière' Fashion Show
There’s a quiet confidence in this colour. It flatters without fading into the background, polished yet never predictable at a festival, on court, or front row at Silverstone. Happy shopping!
L-R: 1) Monki, Maxi Skirt, Weekday, £34.99 2) Campbell Non-Prescription Sunglasses, IOLLA, £85 3) Quinn Slouchy Bag, Damson Madder, £55 4) Short-Sleeved Fine-Knit Sweater, Mango, £29.99 5) KAYALI Capri in a Bottle Lemon Sugar | 14 (50ml), Cult Beauty, £79 6) Field General Butter Trainer, Nike, £99.99 7) Fundamental Bucket Hat, Alo, £68 8) Signatures Ambroise Alpaca Mix Cardigan, La Redoute, £67.99 9) Textured Culottes, Yours Clothing, £22.99
L-R: 1) The Sera Knit Dress, Jacquemus, £540 2) The Foundation Flat (Lemonade), ESSEN, £225 3) Versace Yellow Diamond Eau de Toilette Spray (90ml), Sephora, £100 4) Yellow Mesh Flower Fascinator, New Look, £17.99 5) Small Darley Bag, Mulberry, £695 6) Leo 65 Elaphe Printed Leather Sandal, Jimmy Choo, £650
1) Icing Yellow Circle T-Shirt, Daily Paper, £55 2) Fresh Foam X 1080v14 Shoes, New Balance, £160 3) Padded One Shoulder Bikini Top, H&M, £19.99 4) 365 Midweight Mid Length Shorts, Pangaia, £85 5) Refillable Vessel, Tenth Muse, £24 6) Flip Flop Candy Pop, Havaianas, £45 7) Everyday Tote, Gymshark, £30 8) Bae Clogs, Crocs, £69.99 9) GG Sponge Jersey Bikini, Gucci, £540
1) Byoma Creamy Jelly Cleanser, Selfridges, £10.99 2) Bubble Bag, Rhode, £28 3) SPF Lip Gloss (Shimmerry), Zara, £11.99 4) Essie Summer Solstice Nail Polish, Boots, £8.99 5) The Porefessional Shrink Wrap, Benefit, £41.50 6) The Ultimate Detangler, Tangle Teezer, £15 7) Lip Balm Frosting Care, Prada, £40 8) Drybar Hold Me Hair Clips (Set of 4), Harrods, £15
1) Celestial Yellow Phone Case, Acaso London, £22.99 2) Kimood Auto Opening Golf Umbrella, Debenhams, £17 3) Yellowface, Rebecca F. Kuang, Rare Bird Books, £9.99
