Step Inside the Nike + Jacquemus Pop-Up at Selfridges ❤️🤍💙

Nike and Jacquemus have teamed up for a pop-up experience that’s redefining the boundaries of fashion and function, happening at Selfridges’ Wonder Room from July 23rd to August 12th.

The Wonder Room has been transformed into a striking space that feels more like a chic Parisian retreat than a typical sportswear display. You've seen Jacquemus' IG posts, right? Well, imagine stepping into a massive Le Swoosh bag—yes, a bag you can walk into—filled with oversized headphones and playful, Jacquemus-branded breath mints. It’s a surreal, immersive experience that invites you to rethink what a pop-up can be.

As you approach Selfridges from Oxford Street, prepare to be captivated by the bold window displays. There are oversized weights, padlocks, and smoothie shakers that challenge the norms of traditional retail. The space is a statement that merges the worlds of fitness and high fashion in a way that’s both playful and provocative.

energise and inspire you

The Nike + Jacquemus collection features a palette inspired by the French flag—red, white, blue, and striking silver—perfect for those who want to make a statement. With pieces ranging from reimagined tracksuits to statement bras and long skirts, this collection is designed for movement and style.

And let’s not overlook the Nike + Jacquemus Air Max 1. This sneaker takes a classic silhouette and infuses it with a fresh, cubist twist that’s both eye-catching and wearable. It’s a shoe that tells a story—one of innovation and bold design.

At the pop-up, you can also indulge in refreshing juices at the bespoke Nike x Jacquemus juice bar, crafted to energise and inspire you. Plus, don’t miss the short film “J’aime Paris,” directed by Simon Porte Jacquemus himself. Featuring a diverse cast of global athletes and cultural icons, including Serena Williams, Juliette Binoche, Central Cee, and Lila Moss.

The timing of this pop-up couldn’t be more perfect, coinciding with the buzz surrounding the upcoming 2024 Paris Olympics. This collaboration is a nod to the global celebration of sport and style, blending the energy of athleticism with the elegance of high fashion. It’s a fitting tribute to the spirit of the Olympics, where performance and aesthetics come together on the world stage.

This collaboration is a breath of fresh air in a world where fashion often feels disconnected from reality. It challenges the notion that sportswear is merely functional, proving that it can also be a canvas for self-expression. This is an opportunity to embrace a new narrative—one where style and performance coexist seamlessly.

So, let’s celebrate the fusion of sport and style like never before.