It is no secret that denim is one of the most notoriously resource heavy, environmentally damaging materials within the fashion world. We all love our staple denim pieces but it can often be a challenge to find the perfect one that satisfies a sustainable agenda without compromising a perfect style and fit.
Some of the most exciting brands emerging right now are adopting conscious and sustainable approaches to producing stylish denim. Thankfully, the fashion landscape is always changing and traditional clothing brands are becoming more transparent, meaning it is now becoming so much easier to find the perfect sustainable denim pieces. Fortunately for you, we have made it even easier and created your go to guide for conscious denim shopping, with both style and sustainability in mind.
Redefine your staple denim jeans and join the sustainable denim movement with Redone. The brand are known for their repurposing and reworking of pre-loved vintage Levi’s jeans into unique, one of a kind styles that are conscious and full of personality. But that isn’t all, as well as reducing material waste, the brand avoids harsh chemical usage and reduces water consumption.
Crafted with conscious style, make a statement with the help of fashion-forward brand Weekday. With a range of denim silhouettes from wide leg to straight leg, alongside the classic skinny jean, all made from organic cotton which significantly reduces energy and water usage, there is certainly a pair for every fashion and environmentally conscious woman. What’s more, they even come with an affordable price tag.
For Dutch brand MUD Jeans, encouraging consumers to repurpose their unwanted jeans is at the heart of their ethical fashion agenda. The brand follows “Circular Economy” in which customers return old jeans that are then upcycled and combined with certified cotton to produce new conscious denim that reduces water consumption and chemical usage. That’s not all, the brand also launched a free repairs service on any purchased jeans, as well as a denim rental service.
It is no secret that Levi’s and denim go hand in hand in the world of fashion. But even more so, now in the world of sustainable denim. As a leading favourite, Levi’s have adapted to more transparent manufacturing processes. The new sustainable collection uses hemp rather than cotton, which reduces water consumption during production yet retains the authentic, vintage Levi’s feel. Their high calibre and cost-effective jeans will stand the test of time and are certainly worth the investment.
For a zero waste brand that reworks unwanted denim into contemporary ready to wear styles, East London Vintage company ELV Denim are certainly one to keep on your radar. The brand are home to a range of sustainable alternatives including jeans, jackets, skirts and accessories that are both unique and stylish. Not only that, they reduce water consumption (from the usual 700L it takes to produce a pair of jeans), down to a mere 7 and also support local communities and factories.
Choosing to invest in sustainable, guilt free denim is the perfect way to transition your wardrobe into housing more eco-friendly pieces, and Swedish brand Filippa K should most certainly play a part in this. Their timeless yet contemporary pieces are designed to last a lifetime, using a blend of organic cotton and polyester recycled from plastic bottles.
Another brand who are making sustainability and low impact clothing a priority are Everlane. Mindful of the manufacturing process and paying close attention to sustainability, the brand’s conscious facility Saitex uses solar panels and renewable energy, reduces CO2 emissions and recycles 98% of water used during the manufacturing process. Not only are the brand shaped by their commitments to ethical fashion but they are rolling out some of the most on trend denim styles.
Khloe Kardashian and Emma Grede’s brand Good American have certainly gone from strength to strength over the past few years. Alongside offering a range of inclusive sizes and embracing body diversity, the popular brand now offer a responsible denim collection, which use ethically sourced fabrics and packaging. While not all denim pieces are completely sustainable as of right now, the on trend American retailer are certainly making a difference by stocking conscious styles that do not sacrifice the perfect GA fit.
Easy to wear, easy to style and easy on the environment are sustainable brand Boyish. The brands ecological credentials include using less harmful chemicals when fabric dyeing, making use of recycled fabrics and using a third of the amount of water typically used to produce a pair of new jeans. If that wasn’t all, their timeless style is one that is perfect for the environmentally and fashion conscious woman.