A refreshingly contemporary yet effortlessly stylish clothing drop certainly isn’t the Carter family’s first rodeo when it comes to serving fashion-forward collections, but Queen B herself has launched her first Ivy Park Kids campaign starring 9-year-old Blue ivy and four-year-old twins Rumi and Sir.
Between monochromatic cow prints, western detailing, old school silhouettes and inspired by the inimitable and undeniable influence of black cowboys and cowgirls on American culture, the western capsule collection is home to sixteen relaxed apparel styles. Where audacious design meets thoughtfully remixed signature streetwear athleisure, the collection ranges from oversized washed hoodies and sculpting leggings to cropped graphic tees and woven windbreakers splashed with purple glows, off-white hues and all over cow prints.
Known for a love of co-ordinating fashion-forward outfits and shooting with her kids, the Ivy Park kids debut collection reimagines key silhouettes and signature creative details from the brand’s adults counterparts, appealing to style-conscious kids who have a fresh eye and a playful attitude towards bold fashion. Available in sizes ranging from 2T to XL
The Ivy Park Kids rodeo line is available to shop exclusively from the Adidas official website for 24 hours on the 19th August, alongside the fourth adult-sized collection inspired by her childhood in Texas and Houston rodeo.