FROW News

Period-Proof Underwear & The Perfect Highlighter For Summer

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As the weekend rolls again, we’re here to give you the latest rundown from the fashion, beauty and lifestyle industry. This week we take a look at a ’70s flower power collection, a recycled swimwear range and the must-have highlighter palette of the season (and every season!). Not forgetting the launch of animal print-filled period-proof underwear and celebrating 10 years of Filippa K’s Soft Sport garments. Keep on reading to get your FROW News fix!

Weekday Launch Virtual Beach Campaign In Celebration Of Their SS21 Swimwear Collection

Summer is calling as Weekday launch their Virtual Beach campaign to celebrate their new season of swimwear. With diversity being a key-value carried throughout every collection from the brand, this collection is no different. Fusing Baywatch aesthetics with a Matrix-inspired world, this collection fuels its true core of togetherness and inclusivity. Each swimwear item has been designed and created from recycled waste, including bottles and production waste. Standout styles include tie-dye two pieces, ruched halter neck tops and tankini vests. This is definitely a collection to get your hands on for summer!

Filippa K Celebrates 10 Years of Soft Sport with the Royal Ballet

Celebrating 10 years of their athleisure collection, Filippa K has partnered with two rising ballet dancers from the Royal Swedish Opera, Madeline Woo and Camille Chanial, to share their love for dance and the importance of the movement. Combining function with fashion, the Soft Sport collection pioneers in the realm of high quality active and loungewear, with stylish pieces that perform well. Alongside the campaign, a collection of all-new soft sport pieces to take you from lounging on the sofa to your pilates class!


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Soft Sport is about helping women to feel both comfortable and confident

Karin Segerblom, Soft Sport Head of Design

MOODZ Launches Zebra Period-Proof Underwear

For those who are menstruating, MOODZ is here to lift your mood and release your inner animal instincts with their brand new Wild Glory collection. Consisting of panties, a shorty and high waistlines in 100% fun zebra print, this line reassures us to stand up for ourselves and show our personalities (even whilst having our periods). With 12 hour absorption and no fears of leaking or scents, this liberating collection brings comfort and freedom – sign us up!

Desigual Launch 70s Flower Power Collection

Nothing screams summer more than flower print and Desigual is just in time for the start of the season. The Spanish label is throwing it back to the iconic 70s era with this collection’s bold, colourful floral prints. Looking to spruce up your wardrobe with a range of prints and colours? Well, this range hosts it all, from midi dresses to this season in halter neck tops trend. Florals aren’t going anywhere anytime soon!

Huda Beauty Launches New GLOW Obsessions Palettes

One summer beauty essential we cannot live without is a highlighter and with the launch of Huda Beauty’s New GLOW Obsessions palettes, it’s definitely time to get your glow on! This launch sees Huda Beauty’s cult highlighter palettes get a makeover in the form of a trio of pocket, travel-friendly compacts, so you can stay glowing on the go! With 3 different colour combinations, super lightweight luminous textures and a silky skin finish, there is a glow for every skin tone. From the eyes to lips and body, the GLOW Obsessions palettes are so versatile that they can be used head to toe for that all-over glow. *Adds to shopping cart immediately*

You never know when you might need to get your glow on, so we’ve updated our iconic highlighters into a trio of pocket-friendly palettes to suit every skin tone for high-impact shine

Huda Kattan, Founder of Huda Beauty

Miller Harris Launches New Rose Silence Scent For Bath And Body Collection

Take your self-care bath time to the next level as Miller Harris releases an all-new scent in the bath and body range. A modern take on the classic rose scent, this fresh twist combines sweet rose petals with tangs of blackcurrant and mandarin and mellow musks of sandalwood. Whether you’re looking for a vitamin E body wash, a shea butter soap, or perhaps an intensely moisturising body cream, this collection will give your skin much-needed TLC, leaving it feeling silky smooth!

ISawItFirst Partner With Anti-Bullying Charity Ditch The Label In Support Of Mental Health Awareness Week

This week marks Mental Health Awareness Week and fashion label ISawItFirst show their support by teaming up with global youth charity, Ditch The Label to create The Gratitude Planner range. The collection inspires people to write down their daily affirmations, with 100% of the profits going towards the charity and their work. The line consists of 3 planners, encouraging people to let go of their anxieties, write down exactly how they feel and what they are thankful for!

Atelier VM Welding Jewellery Counter Reopens In Liberty London

With accessories at the forefront of this season, it is good news to us all that the Atelier VM counter in Liberty London reopens! The fine jewellery label’s counter showcases their array of jewellery designs to purchase, with the option of getting bracelets from their L’Essenziale collection welded onto your wrist – so you’ll never leave the house without forgetting to pop your jewellery on!

Missed last week’s FROW News? Check it out here

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