Off-White Expand Out Of The Realms Of Fashion & Step Into The World Of Beauty
Expanding its cultural reinterpretation, disruption, and transformation, Off-White announce the official launch of their first-ever beauty collection – “PAPERWORK”. Reimagining the universal toolkit for self-expression, the luxury fashion brand is celebrating human potential and individuality through the manifestation of Off-White’s late Creative Director, Virgil Abloh’s vision for the collection to be “another canvas, another surface for human expression.”
Championing a new dimension of beauty, the collection seeks to reclaim the industry as an inclusive, ever-evolving art form that is accessible to all ages, races and genders. Launching with four “Solution” fragrances, six “Imprint” face and body solid pigment crayons, and size “Colour Matter” nail polishes, each category taps into a singular sense of either smell, sight, or touch. Working together, the products have been designed to offer a layered, sensorial experience – even replacing conventional “instructions for use” with future-forward formats to promote your creative freedom (how cool is that?)
The fragrance collection welcomes a variety of scents, from everyday fresh and energetic confidence to a modern romantic and warm woodiness. Capturing the essence of “Solution”, each of the bottles has been carefully constructed from Italian industrial glass and topped with grip control knobs – replicas of the handles found in industrial fragrance facilities!
Linking to the inspiration of Abloh’s tagging gestures and street-art codes, we are also introduced to the Imprint face and body solid pigment crayons. Designed to be waterproof and smudge-proof, with added setting spray to enhance longevity – but thankfully also easy to remove – these self-sharping vibrant paint sticks come in hues of red, black, lime, and more. These pigment crayons give us the unlimited interpretation to enhance our identity through body tagging – with the iconic sticker expressions seen during the brand’s Paris High Fashion show last February.
Completing the collection and bringing a sense of touch, the Colour Matter nail polishes are not one to miss in this highly curated, yet comprehensive range. With six formulas, Off-White bring us three long-lasting, deep mattes, a luminescent, multi-coloured glitter and a quick-drying crackle polish. We cannot forget, Shellac, the must-have clear polish infused with amethyst crystal extract, that can be used either as a priming base or glossy top coat!
The debut “PAPERWORK” collection is available to purchase now via the brand’s website and select stores, as well on Farfetch and Violet Grey.
