Nine Brands Making Ocean-Friendly Fashion Unmissable 🌊♻️
World Ocean Day, celebrated each year on 8th June, is more than just a global beach party; it’s a stylish wake-up call to protect our oceans. Instead of beach balls and sandcastles, we bring our pledges for preservation. It’s a chance to deep dive into the importance of marine life and the critical role our oceans play in everyday living. From celebrity challenges (Rebecca Adlington and James Norton, we see you) to community-led cleanups and eco launches, this is the moment where blue becomes the new black.
And what better way to mark the moment than with a new dose of Blue Planet? No, not just a BBC classic but Sir David Attenborough’s latest cinematic release, launching this Sunday (8th June) in select cinemas and on Disney+. Expect coral kingdoms, deep-sea marvels, and the kind of narration that reminds us why we fell in love with the ocean in the first place.
But here’s the FROW twist: we’re not just watching the waves, we’re wearing them. This World Ocean Day, we’re spotlighting the brands making ocean-friendly fashion a movement, not a moment. From biodegradable sequins to swimsuits spun from discarded fishing nets, these pieces prove that sustainability and style can ride the same wave. And let’s not forget, the cultural capital of influential voices using their platforms can spark just as much impact as any eco-friendly fabric.
A Sustainable Swimwear Solution 👙🌍
Eco-luxe label Paper London is rewriting the rules of beachwear by turning ghost nets and ocean plastic into fashion-forward swim staples. Say goodbye to landfill fabrics like spandex and hello to regenerated nylon that’s as durable as it is dreamy. Think hibiscus prints, Barbie pink one-pieces, and trending stripes that travel from Cornwall to Mykonos. Stylish, sun-smart, and swimming in sustainability.
Credit: @paperlondon
Glitz, Glamour & Eco It-Girl Energy ✨🌊
On the other end of the swimwear spectrum lies Oceanus, a maximalist dream for the woman who turns heads from the pool to the yacht. Each handcrafted piece is made with sustainable fabrics and adorned with biodegradable beads and Swarovski crystals. Whether you’re sashaying into a hen party or lounging in Ibiza, Oceanus is your go-to for statement swimwear that celebrates all bodies.
Credit: @Oceanus
Sea Algae Meets Phone Case Chic 📱🪸
Step aside, plastic. Acaso’s biodegradable phone cases are made from sea algae, a renewable material that grows fast, needs no fertilisers, and leaves no waste. Their "Sea Algae" edition brings a cool, ocean-inspired vibe to your tech, all while supporting marine conservation. With recyclable packaging and a sleek aesthetic, these accessories are activism in your palm.
credit: @Acaso
The Ocean Day Pouch with Purpose 🐚🎁
Launching on 8th June, British lifestyle brand Elizabeth Scarlett is releasing a limited-edition embroidered pouch for just £32, with 2% of sales going to the Blue Marine Foundation. Designed to capture the elegance of marine life, this pouch is a chic way to show your love for the planet, ideal for gifting or keeping for your next coastal escape.
Credit: Elizabeth Scarlett
Subtle Statements, Strong Impact 🌊👕
Oceanness creates ocean-inspired wardrobe staples that speak volumes, quietly. Their discreet wave-motif tees and hoodies are perfect for layering or pairing with your everyday looks, and each piece supports global marine initiatives. It’s the kind of fashion that doesn’t shout but still makes a statement.
Credit: @Oceanness
Watches with Purpose ⌚🌎
In partnership with Tide, Timex is working to clean our oceans by upcycling ocean-bound plastic into watch parts, already removing over 800,000 plastic bottles from marine environments. Their Waterbury Ocean collection pairs timeless design with purposeful materials, using resin made from ocean plastic and leather straps certified by The Leather Working Group. With the Timex ReWound circular programme, you can also send in any used watch (from any brand) to be repurposed or recycled. Now that’s a watch with impact.
Ocean-Inspired Adornment 🐬💍
At Embella Jewellery, every piece begins with the sea. Crafted by ocean lovers for ocean lovers, these designs feature everything from whale tails to dainty shells, made to be worn in the water that inspired them. Durable, affordable, and full of charm, they’re ideal for conscious shoppers and thoughtful gift-givers alike.
Credit: @Embella_style
Tees That Talk Back 👕🗣️🌊
These aren’t your average printed tees. Surfers Against Sewage is bringing activism to apparel with bold graphic designs in both English and Welsh. More than a fit, they’re a cause, every piece champions cleaner seas and louder voices.
Credit: Surfers Against Sewage
Circular Fashion Royalty 👑🌐
Our queen of conscious couture never misses a beat. Stella McCartney is using her platform to raise awareness for ocean protection. Her latest World Ocean Day campaign highlights the harsh truths behind overfishing, partnering with Sea Shepherd to call out the myth of 'sustainable fishing' and urging her followers to donate to marine conservation.
Still, her previous innovations continue to make waves. From biodegradable sequins, crafted from plant-based cellulose instead of microplastic-laden synthetics, to waterproof coats made from repurposed marine waste, Stella’s pieces are activism in motion. Whether it’s a rain-ready outer layer or a red-carpet jumpsuit seen on the likes of Cara Delevingne, her legacy proves that fashion and sustainability are far from mutually exclusive.
Credit: Stella McCartney
So, let’s make World Ocean Day more than a moment on the calendar. Whether you’re slipping into a sparkling swimsuit or swapping your phone case for something sea-safe, every choice adds up. Let’s keep our wardrobes as clean as our oceans. Happy sustainable shopping!
