Nike and Corteiz ‘Shutdown’ the streets, Aaron Wallace goes exclusive and Bukayo Saka celebrates his West London roots. 🙌

Welcome back FROW bro’s ! As we all try to lock in and take on 2023, we are back to giving you the latest news in the world of fashion, grooming, lifestyle and entertainment. This week Nike teased their highly anticipated collaboration with Tiffany and co, which has excited fashion fans all over the world, yet another collaboration between iconic brands. After a 2 year hiatus, Atlanta-based rapper Lil Yachty released his new album ‘Let’s Start Here’, surprising fans with its unique sound. We here at FROW have a couple of major announcements coming soon also, so keep your eyes peeled 👀

Nike x Corteiz send the streets into meltdown

The UK’s fastest-rising streetwear brand Corteiz finally put to bed the months of speculation surrounding a collaboration with Nike. The king of social media and guerrilla marketing put the streetwear community into a frenzy when brand founder Clint posted a picture of himself outside Nike’s flagship London store, ‘Niketown’ – with both the Nike Swoosh and Corteiz’s famous Alcatraz logo projected on to the store. Full details about the collab are not yet known, but one item that has been confirmed is the Air Max 95 trainer, the camo colourway and CRTZ abbreviation on the shoe are sure to make it an instant sell-out. We love seeing an underdog win, and the rise of Corteiz is the most memorable in British streetwear history. #RULESTHEWORLD

Dapper Dan gives Puma the Harlem Shake

Puma have linked up with notorious Harlem fashion designer Dapper Dan to create a collection of pieces that show off his renowned use of monogram designs fitted to the classic Puma silhouettes, a perfect trio of streetwear, high-fashion, and sportswear. The release is unique but will also be familiar to fans of the sportswear brand, the items included are two t-shirts, the famous Clyde sneaker and a fitted tracksuit – fully aligned with Dapper Dan’s links to high fashion – and hip-hop culture. Available at SlamJam.com the collection’s prices start from £50.

PSG and Jordan celebrate the ‘City of Light’

To start the new year with a bang Jordan and footballing giants Paris Saint Germain (PSG) have partnered yet again, this time working on the club’s fourth kit. The two entities have been working together for 5 years, releasing ten kits in the process, all of which aim to bridge the gap between fashion and sport (after all we know Michael Jordan is no stranger to this). The kit comes in black with yellow accents, and aims to celebrate Paris ‘as the city of light’, the black base of the shirt represents the night games played at the Parc De Princes, and its special atmosphere – and the yellow streaks relate to the light beams which shine on the Eiffel tower at night. The subtle nods to the city and the importance it has on PSG is a classy touch – and we cannot wait to see it in action in Champions League games, under the lights.

New Year, New Threads at JD

JD has come through with some new releases – The kings of trainers have dropped a new range of exclusive products from Brands ranging from Billionaires Boys Club and North Face through to Fred Perry are included in the new seasonal release. The products are available in store and online With prices ranging from £25.

H&M drops Spring ’23 collection

With warmer and brighter times on the horizon – H&M has dropped their spring collection with statement pieces, oversized silhouettes, and carefully curated smart/casual streetwear. The pieces include fits that take inspiration from 70’s vintage and merge them with 2000s minimalism, allowing the items to be mixed and matched to suit your vibe for spring.

New Balance x Bukayo Saka – Ealing Excellence

New Balance and their golden boy Bukayo Saka have released the Arsenal stars first signature boot, the bold red Furon v7 pays tribute to Saka’s upbringing and his childhood spent in Ealing, West London. An Oak leaf design is included within the boots upper, linking to the area’s coat of arms, also including the words ‘progress’ and ‘unity’. The release links to Saka’s rapid rise to stardom, and the summit of the premier league table with Arsenal. No doubt this will be the first of many signature boots for the Englishman.

Adidas and Burning cart society set Golf fashion alight 🔥

Adidas has teed off for the new year, releasing a collaboration with Burning Cart Society –  a streetwear brand trying to remove the stigma surrounding golf being an exclusive game only able to be played by rich businessmen. A key foundation of the brand is to encourage ‘self-expression’ and ‘individuality’ in a sport that is often criticised for being restrictive. Adidas have partnered with them to produce a new capsule collection, the initial release includes a sweatshirt and T-shirt, the key theme is paying respect to the natural beauty visible on golf courses around the world, and how it is up to the player to soak it all in and appreciate it, Adidas has hit a hole-in-one with this collection. 🏌️

Aaron Wallace goes exclusive with Superdrug

Black male grooming brand Aaron Wallace has grown rapidly over the past few years, providing hair and skin products specifically for Black males. The brand has exclusively partnered with Superdrug, one of the best known Highstreet retail stores in the UK, this move no doubt will shine a light on the importance of increasing the accessibility of Black male grooming products, a subsection of the market that has often been overlooked.

“We are extremely excited to partner with Superdrug. This deal will ensure that, as Black men, we no longer need to go out of our way to search for hair and beard care products that work”

– Aaron Wallace

New Releases for 2023

Ones to add to your watch list – On Apple TV Still: A Michael J. Fox Movie, the new documentary about the life of Hollywood star Michael J. Fox, his rise to worldwide fame, and his eventual struggle with Parkinson’s – critics have praised its inspiring and feel-good message. If you’re a fan of drama, you’ll be happy to know that Netflix has announced that the fourth season of their hit thriller series ‘You’ will release on February 9th. Will we finally see Joe Goldberg get a taste of his own medicine? – all will be revealed soon.

In case you missed our last FROW Mens News of 2022, the Link is here!