FROW News
Minimalist Style Obsession & Accessories, Accessories, Accessories
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As the week draws to a close, we keep you up to date with all the freshest news in fashion. This week we bring you an innovative fashion AR experience, the launch of a new plant-based clothing brand and the hottest sunnies you need to add to your accessory wardrobe this summer. Let’s not forget collections straight off of Paris Fashion Week’s catwalk and collections to fuel our obsession with the current minimalist style hype!
H&M And Simone Rocha Celebrate Their Collaboration With A Talent-Filled AR Experience
Celebrating the huge success of their collaboration, H&M and Simone Rocha creates a digital limited-edition book experience to bring their collection to life through QR codes. The diverse and majestic cast reflect the broad range of individuals who enjoy Rocha’s work, with a few familiar faces (Helena Bonham Carter CBE, Barry Keoghan and Kaia Gerber) making an appearance too. From actors and dancers to models and musicians, the wide array of talented individuals highlight the versatility of this collection. Nodding to Rocha’s art and painting work, the innovative book is the perfect chance to mix with virtual guests and reflect on the beautiful garments and accessories within the collection, all from the safety of home. Just the pick me up we all need right now!
The collection truly comes to life with the help of AR, and it’s wonderful to see so many of Simone’s passions and inspirations – from art, to family, craft and music – come together in one incredible project. It’s a very new take on a fashion party or runway show!
Ann-Sofie Johansson, H&M.
Aestethic London Launch Ethereal Collection
What’s better than the launch of a brand new plant-based clothing brand? Aesthetic London releases their undyed Ethereal collection, inspired by the purity of natural raw materials and neutral shades. Combining minimalism with sophisticated details the multi-seasonal collection offers effortlessly chic silhouettes. Quality, sustainability and timelessness remain at the forefront of these meaningfully designed pieces. To top it all off, these organic items are all made from plant-based materials. It just keeps getting better and better!
At Aestethic, we want to see the beauty of the clothes extended to the lives of the ones who make them, extended to the environment where they are made from.
Lucie Azari
LITKOVSKAYA Debuts FW21 Collection At PFW
Hot off the Paris Fashion runway, LITKOVSKAYA presents its AW21 collection detailing the story of being open to knowledge, finding poetry in daily life and absorbing beauty from the outside world. The Ukrainian brand continues the theme of poetry throughout the collection with the line “Come, angel” embroidered on the sleeves of tailored suits, coats and dresses. The natural fabrics and neutral colours ensure the collection fits into any wardrobe, leaving space for the wearer to improvise with their own voice. FROW most definitely approve of this message!
Emmanuelle Khanh Presents Spring 21 Campaign
If you’re anything like us you’ll be super excited for this summer’s new additions to your sunnies wardrobe, and the Emmanuelle Khanh Spring 21 collection is our answer! Crafted by Creative Director, Eva Gaumé, this collection embraces the small pleasures of everyday life that are now more necessary than ever before. With their vibrant block colours and silk sheen finishes, these radical and whimsical frames are the key accessory to any outfit this summer. We can already tell these statement sunnies are set to become staple sunnies!
OPTIMEF Releases 2021 Bag Collection
Calling all handbag lovers! OPTIMEF have launched this year’s handbag collection, exploring the idea of quiet luxury by transforming beautiful stories into physical designs. Inspired by architecture and geometric shapes, all pieces seek true functionality without the unnecessary decorations. Coming in a variety of styles and dynamic colour combinations, each handbag has a unique concept ready to take you from rush hour to the beach. We are loving this timeless design approach to crafting accessories!
Anine Bing March Drops
ANINE BING has jumped on the recent hype of minimalist style fashion with their brand new neutral-toned collection, dropping throughout March. From ribbed and ruched to tailored and silks, this collection features a range of items that have the versatility to be dressed up or down. Also let’s not gloss over the accessories, which add the perfect finishing touch to any outfit ensemble. We cannot get enough of this trend at the minute!
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