Coming into their 6th season, Mini Mode – Global Kids Fashion Week will debut their first virtual runway during London Fashion Week on Friday 19th February 2021 at 3pm. The event is sponsored by Harumika; an award winning toy brand and will consist of two virtual shows: The Industry Show and The Consumer Show on Saturday 20th February 2021, also at 3pm.
The runways will showcase an eclectic mix of both established and emerging childrenswear designers from around the globe, including Chases Closet, Kate Hill, Maison Loulabelle, Neeva D London, Rock and Mouse and She’s Fierce by Cara to name a few. Previous Seasons showcased Myleene Klass MyK and Kimberley Walsh of Kimba Kids.
Mini Mode have also partnered with SWITCH, an easy to use digital software designed for brands, retailers and suppliers.
Amanda Rabor, Founder and CEO of Mini Mode says: “It has taken us a year to bring this very exciting and innovative way of presenting kids brands to buyers, press and consumers. Times have changed dramatically in the last twelve months in ways that can offer us new opportunities to share our gifts and talents. Our sponsors are passionate about reaching new audiences who are as diverse and inclusive as Mini Mode and our show offerings will be creative and fun! Finally, one of the most progressive advancements that we will be able to offer to brands, is in the tech world. Our pairing with SWITCH is truly going to revolutionise how smaller brands can sell their collections throughout the year with ease and minimal costs implications. Mini Mode will be offering our platform through SWITCH to reach global buyers. This completes our vision for the kids’ market in 2021.”
For more information, visit their website.
Image credits: Santoshi Padhiar