Last week, America’s top condom brand, TROJAN celebrated their sub-brand MAGNUM‘s launch in the UK by taking over Steel Yard, London to host their Gold Stage Music Event. With performances from many familiar faces including British rapper M Huncho, hip-hop artist Flohio and DJ sets from DJ Picnic and Blue Canariñho, MAGNUM introduced themselves to their new UK market in contemporary urban style.
Alongside the array of artists, many other familiar faces could be spotted in the crowds including official MAGNUM partner and Love Island Season 6 star, Mike Boateng. After first making headlines after starring on the popular dating show, the former police officer has teamed up with the brand to share his thoughts on practising safe sex, how he finds confidence in his intimate life and how appearing on two of the biggest reality shows in the UK affected his dating life.
To mark the lead up to the launch event, the brand gave an exciting insight into what’s to come from the UK release with gold foil projected onto some of London’s key landmarks including Battersea Power Station, Marble Arch and Camden Town Station – located near the iconic London department store, Harrods.
MAGNUM™ is all about being bold. We thought this was the perfect way of letting the general public know that we are here to make an impact.MAGNUM
To find out more about important sexual wellbeing topics including safe sex, STI’s and consent, or purchase MAGNUM condoms, visit the TROJAN website here.