Fashion

M&S Unveils First Denim Collection With The Ellen MacArthur Foundation’s Jeans Redesign Project

Sennen Prickett

PUBLISHED Mar 5, 2022 — 2 min read

As we begin transitioning to a life where we lease, reuse, repair and recycle existing materials and products to cut our shopping consumption down, M&S announce their support with their first denim collection. Partnering with circular economy charity, The Ellen MacArthur Foundation‘s Jeans Redesign Project, this season the retailer unveils the new range which has been responsibly sourced to meet the project’s guidelines and co-developed with over 80 denim experts.

With prices starting from £18, the capsule offers something for the whole family with styles across womenswear, menswear and kidswear. With a range of best-selling shapes, the five-piece collection has been crafted with a circular economy at its heart – made to be used more, made to be made again and made from safe, recycled or renewable materials. Rigorously tested, the jeans from the line are ensured to still look and feel great after 30 washes! What’s more, each piece has removed unnecessary components for the ease of remaking new garments when the jeans are recycled.

Monique Leeuwenburgh, Director of Sourcing for M&S commented: “Denim is a staple clothing product and more sustainable denim really matters to us and to our customers.” She added: “Our Jeans Redesign capsule collection has been created with the Ellen MacArthur Foundation’s guidelines and offers customers the confidence their purchase is not only stylish, quality and great value – but also created with circularity in mind.”

The Jeans Redesign project demonstrates that it is possible to make products fit for a circular economy, today. We’re pleased to see the solutions identified by M&S and the growing understanding of the challenges that must be addressed to achieve the vision of a circular economy for fashion at scale. - Laura Balmond, Fashion Initiative Lead at the Ellen MacArthur Foundation