Attention FROW readers, there’s a new fashion brand in town and you do not want to miss out! Fresh, fun and fashion-forward Kiwi and Co grew from the chaos of the Coronavirus pandemic in 2020, creating unique statement pieces for the modern female that leaves them feeling confident and empowered. Initially starting as a hobby, founder Melissa Lanigan took a chance on giving her fashion venture a go never predicting the success she would have over the two years that followed.
Since Kiwi’s launch, Melissa has seen her customer base grow from its humble roots in Glasgow to a global audience, with people ordering from countries like Peru and the fashion capital, New York. You might also recognise some of the label’s standout garments as being featured on the social media creator and influencer, Olivia Neill and Love Island’s Kady McDermott.
Kiwi & Co. made a splash within the online fashion game with a unique personalised approach to their customer service, pulling back the corporate curtain and striving to keep their customer communication low-key and conversational. However, it isn’t just their customer service that stands out, Melissa and the Kiwi team are always asking themselves “how can we do more?” and are using their approach to sustainability and eco-fashion to do just that!
This year the brand places a core focus on sustainability, identifying ways they can be more eco-conscious by working with suppliers who frequently apply ethical practices within production and ensure the items are staple pieces that can be worn over and over each year.
“Sustainability is very important, we want to make sure we aren’t leaving too damaging a footprint for the sake of fashion.”
– Melissa Lanigan, Kiwi & Co. Founder
Founder of Kiwi & Co.
Melissa describes her brand’s pieces as: “always fun, never lairy” and the newest collection for summer is no exception! “Kiwi Resort” captures high-summer fashion in a capsule, bursting with fresh transitional trends, texture and bold colour. From crochet to co-ords, it’s got everything you’ll need for the sunnier days ahead.
The range, shot in Portugal, offers a variety of different stylish items, light up every room you’re in with the neon Fiji Dress and Hot Tropic Top. Or perhaps you want to channel your ultimate island princess fantasy in the green striped Olympia Dress and Maldives Corset top. With unlimited styling opportunities, whether you’re separating co-ords or transitioning a midi dress from day-to-night, each and every one of your fits for your summer plans are covered! *adds everything to basket*
As Kiwi continues to grow, so do the brand’s aspirations, hoping to expand its sizing range to inclusively accommodate shoppers, as well as aiming to be featured on major online shopping retailers websites and within high-street stores.
So what are you waiting for? Head over to the Kiwi & Co website to shop your summer wardrobe and have the outfit of envy at every festival, picnic or party you’re at this (hopefully sunny) season!