It’s Your Body, Your Rules With Boux Avenue’s Unapologetically Confident Collection

It is time to treat yourself to some sexy lingerie this winter season as Boux Avenue launch their empowering ‘Your Body, Your Rules’ campaign, celebrating self-love, individuality and unapologetic confidence. The brand’s latest campaign is encouraging women to feel confidently sexy no matter their shape, size or style.

Teaming up with a variety of talents to spread their inspiring message of loving our bodies in their beautiful shape and size, the London based brand has tapped the likes of renowned model Saffi Karina, former love islander and Boux ambassador Olivia Bowen alongside Too Hot to Handle’s Christina Panebianco, brand Ambassador Soph Peschisolido and fashion influencers Carms London and Altou Mvuama to showcase their showstopping pieces designed with you in mind.

Sculpting every curve and embracing every imperfection, whether you need more supportive designs and fuller silhouettes or fall for lighter designs and sheer fabrics, Boux Avenue has got you covered. Amongst playful feminine florals, dominating lace pieces and loud animal prints, the luxurious lingerie range allows every woman to exude unapologetic confidence and bold style. From playful mesh sets, elongated floral balconettes and tanga thongs in sensual shades of red, black and blue to delicate lace detailed nightwear, full lace bodysuits and beautifully designed suspenders, the empowering collection is designed for your shape, aesthetic, and lifestyle.

The Your Body, Your Rules collection is now available from the official Boux Avenue website with prices ranging from £16 to £46, clothing sizes from 6-18, back sizes from 28-40, and cup sizes from A-G. Their luxurious carefully curated pieces must find a home in your loving lingerie drawer, after all, is there anything more confidence-inducing than a matching full set?