Hailey Bieber Takes Rhode From Wall Street to Sephora 🛎️✨🛍️
Hailey Bieber has a knack for turning everyday moments into cultural events. But this week she went bigger than ever, ringing the opening bell at the New York Stock Exchange (NYSE) before taking her skincare brand Rhode into Sephora stores for the very first time.
The NYSE isn’t exactly known for its glamour, but Hailey changed that in seconds. Standing on the balcony in a sleek black look, she struck the bell to mark Rhode’s billion-dollar deal with e.l.f. Beauty. It was a scene usually reserved for CEOs in grey suits, yet here was Hailey, reimagining Wall Street in her own image, polished, modern, and very much in control.
For fans though, the real headline came the following day: Rhode is finally available to shop at Sephora. No more online scrambles, no more products vanishing from your basket at checkout, you can now walk into a store and leave with a Glazing Fluid in your bag. Sephora’s Times Square flagship kicked things off in style, with Hailey herself turning up in vintage Donna Karan to cut the metaphorical ribbon. Outside, fans queued. Inside, TikToks flew. The Rhode hype was now physically on the shelves.
On counters, you’ll spot all the favourites: The Glazing Milk, Peptide Glazing Fluid and Barrier Restore Cream headline the skincare side hydrating staples designed to deliver that signature “glazed” finish. On the colour side, the Pocket Blush has already started trending for its blendable payoff, while the Peptide Lip Tint remains Rhode’s crown jewel: glossy, juicy, and now available to swatch before you buy.
Of course, no Rhode launch would be complete without a Bieber moment. Justin cheered his wife on from the sidelines with a playful “Go Baby” post, turning the Sephora debut into something of a family affair. It’s that mix, part high-stakes business, part cultural spectacle, part intimate love note that makes Rhode’s journey so uniquely Hailey’s.
From Wall Street bells to beauty aisles, the brand has officially crossed over. Rhode is no longer just a cult favourite sold online in minutes; it’s now a Sephora staple, sitting alongside industry heavyweights and within arm’s reach of anyone who wants a taste of that glazed finish.
