Gucci's Timeless Ode to the City of London✨💂🏻 👜
Gucci has unveiled the second drop of its 'We Will Always Have London' campaign, showcasing the iconic Gucci Blondie bag and the Cruise 2025 collection.
The campaign's star-studded lineup features Debbie Harry, the queen of punk, alongside avant-garde cellist and composer Kelsey Lu. This intergenerational pairing embodies Gucci's knack for blending nostalgia with cutting-edge style, creating a narrative that transcends time.
Renowned photographer and filmmaker Nan Goldin brings her unique flair to this campaign. With accolades like France's prestigious Commandeur des Arts et des Lettres and a recent Academy Award nomination for her documentary All the Beauty and the Bloodshed, Goldin is an artistic force. Her documentary-style approach injects an intimate, raw energy into the imagery, capturing moments where fashion transcends mere clothing and becomes a narrative of life itself.
Set against the backdrop of London’s iconic landmarks—think bustling streets and serene Tate Modern interiors—the campaign pays homage to a city that has long inspired art, music, and culture. It’s here that Guccio Gucci first found his calling as a liftboy at The Savoy hotel, sparking a creative journey that would forever intertwine his legacy with this vibrant metropolis.
The Gucci Blondie bag, a central figure in this narrative, has been reimagined for the modern Londoner. Its versatile design speaks to the city's fast-paced lifestyle, while its heritage details pay homage to Gucci's longstanding relationship with the British capital.
The Cruise 2025 collection, a cornerstone of this campaign, showcases Creative Director Sabato De Sarno's brilliant juxtaposition of refinement and rebellion, mirroring London's multifaceted character. De Sarno's designs feature impeccably tailored pieces with unexpected twists, such as classic Savile Row-inspired suits adorned with safety pins and studded embellishments—a nod to London's punk heritage. This creates a captivating tension between tradition and subversion.
As we dive into this campaign, it's clear that Creative Director Sabato De Sarno has once again pushed boundaries. "We Will Always Have London" isn’t merely a campaign; it’s a celebration of a city that has shaped Gucci's past and will undoubtedly influence its future.
