Gisele Bündchen Reclaims the Spotlight as the Face of FRAME's Spring 2024 Collection 👖🤩🛍️
FRAME has announced the return of iconic supermodel Gisele Bündchen as the face of their Spring 2024 collection. The campaign, lensed by FRAME Co-Founder and Creative Director Erik Torstensson against the vibrant backdrop of Miami, signifies a continued collaboration between the brand and the supermodel.
Gisele's return marks the second chapter of the collaboration, providing an intimate perspective into a day in the life of the FRAME woman. Captured in vintage-inspired denim, a retro sweatshirt, and modern minimalist white suiting, the supermodel embodies the brand's ethos of elevated simplicity and style in wardrobe staples.
The Spring 2024 collection unfolds as a visually engaging narrative, featuring four distinct storylines that encapsulate FRAME's new creative era. From highlighting the brand's timeless denim legacy with best-selling silhouettes like Le Jane, Mariner, and The Extra Wide Leg, to celebrating travel-day denim with Jetset designs devoid of hardware and seams, the collection offers a versatile range. Attention is also directed towards suiting, with Shawl Collar and Oversized Blazers paired with comfortable yet elevated Pajama Trousers. Additionally, Spring Fashion shapes include Cropped Utility and Fitted Moto Jackets in leather and corduroy, paired with daring denim Mini Shorts and dresses.
The collection is set to hit FRAME stores globally, and will be available for purchase through leading online retailers such as Net-A-Porter, Matches Fashion, Harrods, Selfridges, MyTheresa, as well as US retailers including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Nordstrom, and Elyse Walker. Brace yourselves for a Spring redefined by bold choices and fearless combinations, as Gisele Bündchen and FRAME usher in a new era of sartorial elegance.
