GANNI’s First In-House Sneaker Drops With Bite 👟🦋
GANNI’s latest launch isn’t playing it safe and it doesn’t need to. The new 08 Sneaker is the brand’s first fully in-house trainer, and it’s already rewriting what Scandi footwear looks like. Designed with a nod to co-founder Ditte Reffstrup’s childhood football days, it mixes athletic nostalgia with GANNI’s unmistakable offbeat energy.
There’s a frilled collar. A butterfly motif. Dual lace colours. The shape? Chunky, curved, and anything but generic. It’s not trying to copy the classics, it’s moving in its own direction.
What It’s Made Of
- Upper: A blend of HyphaLite™ (a bio-based leather alternative), Pélinova®, and organic cotton
- Sole: Tex2Tex™, designed to be recycled and reused
- Details: Layered textures, contrast stitching, and enough personality to make a statement from the ankles down
The 08 arrives in three colourways all neutral enough to wear daily, but with just enough GANNI attitude to stand out. This isn’t a reinvention of basics. It’s a deliberate shift into statement territory, subtle rebellion with solid design credentials.
And yes, it’s prices start at £375. But for GANNI die-hards and anyone who wants a sneaker that doesn’t look like everyone else’s, it holds its own.
Available from GANNI.com, GANNI stores, and select global stockists.
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