FROW News #94: Your Weekly Roundup of Fresh Fashion Finds, Beauty Drops & Culture! 💃☀️💦
Hey FROW Fam! 🌸✨ How’s everyone feeling this week? We’re gearing up for some major changes around here (and we're not just talking about the unpredictable April showers)! Big news - FROW is back on social media with a refresh, and we can't wait to share it with you all. Stay tuned for some exciting updates coming your way very soon. 💥
The 2025 Ivor Novello Awards are shaping up to be an exciting event, with Charli XCX, RAYE, Lola Young, and Dua Lipa leading the nominations as the ceremony celebrates its 70th year. Charli XCX has a nomination for Best Album for her hit BRAT, following her recent BRIT Award win, while RAYE and Lola Young also dominate the list in multiple categories. With such a strong lineup, this year’s ceremony promises to be a memorable one for both artists and fans alike.
In other news, next week is all about awareness and empowerment. It’s Black Maternal Health UK Awareness Week, a time to spotlight and support this crucial cause. This campaign is deeply important, not just for the healthcare community but for all of us, as it highlights the stark disparities in maternal health outcomes for Black women. FROW stands in solidarity with the ongoing efforts to amplify these voices and fight for better healthcare services and outcomes for Black mothers. Let’s take this time to raise awareness, share knowledge, and continue to support this life-saving cause. 👸🏽💓
And, of course, World Bath Bomb Day is here too, a great excuse to treat yourself and take a little self-care moment. And if you’re in the mood to celebrate with some bubbles, check out those lush bath bombs (you know we love a little indulgence). You can get a Lush Butterball bath bomb for the discounted price of 95p when you purchase selected bath bombs from their new range during this weekend only! 🫧🪐
Also, can we just talk about Krispy Kreme? The beloved Glazed Raspberry doughnut is BACK! 🍩 After a fierce battle in The Great Doughbate, fans rallied to bring back their favourite jam-filled delight, and Krispy Kreme has finally answered the call. The doughnut returned this week, and it’s all thanks to you! (And yes, we might be planning a doughnut run ourselves. 😏)
Don’t forget, the new social media revamp is here, and we're so excited to show you what we’ve been working on. So stay with us - things are about to get a whole lot more exciting around here! Take a look and let us know what you think. 🙌💖. Now, let's get into this week's news 👇🏽
The Butrym Bouquet 💐👗
H&M has just dropped a seriously exciting collab; they’ve teamed up with none other than Magda Butrym, the iconic Polish designer known for her effortlessly romantic, ready-to-wear style. This dreamy collaboration marks a big first for H&M, it’s their debut partnership with a Polish designer in their two-decade-long legacy of standout collabs. At the heart of the collection? The rose, a symbol Magda holds dear, represents everything from softness and strength to independence and allure. The line features an array of stunning pieces, accessories, and jewellery, each piece infused with her signature Slavic romance. It’s all about floaty, petal-like dresses, sharply tailored blazers with bold shoulders, and oversized coats that feel both powerful and poetic. And let’s not forget the standout pieces: a red ruffled gown that blooms like a bouquet, a crochet lace dress that’s pure elegance, and a rich burgundy leather coat that oozes timeless cool.
This collection also celebrates a major milestone, Magda Butrym’s 10th anniversary! So, expect a few beloved silhouettes from her archives to make a graceful return. You’ll find jersey dresses in luscious pinks and reds, dreamy rose prints, and sleek black tailoring lined with, you guessed it, rose jacquard. And the accessories? Pure magic. We’re talking crystal-studded flower earrings, strappy floral heels, and silk headscarves that channel classic Polish femininity with a modern twist. It's all about embracing femininity in full bloom. Available online10th and in select stores, it’s all about embracing femininity in full bloom.
Sculpted to Stay 👂💦
Neima Row just dropped their new RIBBED earrings, and they’re everything you didn’t know your jewellery box needed. Think sleek, sculptural curves with a cool, ridged texture that somehow manages to be both subtle and seriously eye-catching. They come in gold or silver, and here’s the best part: they’re COMPLETELY waterproof. Yep, you can shower, swim, sweat it out at the gym, slather on your favourite lotion, even go wild with sanitiser, and they’ll stay flawless. No tarnishing, no fuss, and absolutely no need to take them off. Plus, they’re hypoallergenic, so even sensitive ears can get in on the fun. Effortless style, major impact.
Out of This World, Into Your Zone 🛸🚀💫
Zendaya and On are back with something totally unexpected, and seriously cool. Say hello to Zone Dreamers, a cinematic style campaign that isn’t actually a movie, but feels like one. It’s a fictional film trailer for “the greatest movie never made,” all about how moving together, literally and emotionally, can unlock creativity, courage, and connection. Set in a dreamy, otherworldly universe, Zendaya stars as a space-bound heroine, backed by her tight-knit crew as they explore bold new frontiers together. Law Roach, her longtime stylist, designed the custom retro futuristic spacesuits for the shoot, and the trailer was directed by the visionary Nadia Lee Cohen. The campaign blends sci-fi vibes with high fashion and a whole lot of heart. Nadia’s signature hyperreal visuals turn every scene into a work of art, with a surreal touch that’s equal parts vintage and futuristic.
And it’s not just a visual experience, the campaign introduces two new products, the Cloudzone, a sleek lifestyle sneaker with plush CloudTec® cushioning, and the Studio Knit Bodysuit, a seamless one-piece that hugs, sculpts, and moves with you like a second skin. Zendaya rocks all three key looks from the collection, including the Studio Knit Bodysuit in Caper with the Cloudzone in Ice/Black, all while her crew serves up futuristic fitness energy in the slick bodysuit, airy joggers and futuristic kicks. The whole vibe is about motion, confidence, and community. The full collection is available at On stores and select retailers.
Chic Stakes 👒🐴
Big news for fashion lovers and race day regulars, Phase Eight has just announced a seriously chic new partnership with Goodwood Racecourse, becoming the venue’s first-ever womenswear fashion partner! Yep, it's a fashion meets racing moment worth celebrating. To mark the occasion, Phase Eight is launching The Goodwood Edit, a dreamy collection of timeless occasion wear, standout dresses, tailored separates, and elegant accessories, all designed to help you feel your most confident and stylish self, whether you’re trackside or toasting with a glass of bubbly.
And it doesn’t stop there, throughout the season, Phase Eight will be popping up at key race days, hosting fabulous in-store experiences, and sharing tons of inspo online to get you race-ready. So, whether you're going all out with a statement dress or keeping it classic with sharp tailoring, consider your race day look officially sorted. Dropping tomorrow (26th), the collection will be available online and in select stores, with lots of fun styling content and in-store events to bring the race day glam to life. For all the details (and a peek at the collection), head to www.phaseeight.co.uk.
Revelations beyond the stitch 💡🔮
Big things are happening over at Prof. Jimmy Choo’s JCA London Fashion Academy; they’ve just announced the theme for this year’s graduate fashion show, and it’s giving major future of fashion energy. The theme? ‘REVELATION.’ On June 9th, 27 super-talented graduates from the BA Fashion Design, Branding & Entrepreneurship, and Fashion Design & Accessories courses will each debut their very own six-piece capsule collections, showing off months of work, wild creativity, and serious style at a yet-to-be-revealed London venue. The show’s all about spotlighting bold ideas, individuality, and storytelling, and it’s more than just a runway moment. It's happening in partnership with the historic Haberdashers’ Company, who share JCA’s belief in doing things differently and empowering students to carve their own path.
The collections promise everything from avant-garde silhouettes to pieces exploring identity, tech, and social commentary, basically, it's fashion with meaning! There's an all-female industry panel, including Karen Millen OBE and Alison Lowe MBE, to name a few. They hand-picked this year's stand-out designers for their creativity, vision, and pure hustle. So, if you’re into next-gen fashion and want a glimpse of the creatives shaping tomorrow’s style landscape, REVELATION is not one to miss. Keep your eyes peeled, this lineup is about to bring the heat.
Spring into Style and Sustainability💐💖
AYM, the independent womenswear brand that knows exactly what your wardrobe's been missing, has just dropped a Spring capsule collection that's all about blending elegance with comfort. Designed by women, for women - yes, queens supporting queens! The collection delivers effortless style with pieces that sculpt, flatter, and make you feel unstoppable. There are three hero items, each crafted from dreamy, buttery-soft organic bamboo, so your skin will definitely thank you.
First up, the Hayes Dress in navy or brown sugar, serving halterneck realness with a diamond waist panel and bows galore. Adjustable, of course, because comfort matters! Next, the Lana Dress in bubblegum pink or sunshine yellow, featuring reversible draping, corset waist ties, and — you guessed it — pockets. Last but not least, the Belle Skort, a flirty little number in natural or black, with hidden shorts (hello, freedom!) and roomy pockets for snacks or secrets. True to AYM’s slow fashion ethos, everything’s made locally in the UK, on demand only, because looking fabulous shouldn't come at the planet’s expense. The collection will be available on their website for preorder from May 8th, so set your reminders and get ready to fall in love with your new spring wardrobe.
Steppin’ in Suede 👟🔥
PUMA is giving one of its all-time icons a serious glow-up. Say hello to the PUMA x Charles F. Stead Suede like you’ve never seen it before! This time, the beloved classic is getting a premium makeover thanks to a collab with legendary British tannery Charles F. Stead, known for crafting some of the best suede in the game. If you’re a fan of the original silhouette, this drop is basically your sneakerhead dream come true, same classic shape, but now with buttery soft suede and a luxe finish that’s next level. The new lineup comes in six colourways, so whether you’re all about the OG Black or vibing with Baby Blue, Pink, or Caramel, there’s a pair with your name on it. And yes, each pair comes with a commemorative Charles F. Stead suede hang tag, because details matter. The PUMA Suede has always been more than a trainer. From Olympic moments to hip hop crews and UK streetwear scenes, it’s been the shoe of the moment for over five decades. And with this refresh, it’s stepping confidently into the future while honouring its legendary past.
You can grab your pair from today at flagship stores, online and select retailers like Bodega, KITH, Concepts, and END Clothing. Trust us, this one’s going to go fast.
Sustainably Yours 🌿🖤
Stella McCartney is celebrating in the best way possible with her most sustainable collection yet, Summer of Love 2025. Crafted with 96% conscious and 100% cruelty-free materials, this capsule combines romantic summer vibes with a strong commitment to sustainability. From handwoven Falabella and Logo basket bags made by female artisans in Madagascar and Colombia, to cherry painted dresses and breezy crochet knits, each piece is a testament to Stella’s dedication to nature, craft, and innovation. But that's not all, Stella’s also unveiling the Future of Fashion installation at her flagship store on Old Bond Street, London. It’s a deep dive into the materials of tomorrow, featuring groundbreaking fabrics like fungi-based HYDEFY leather, recyclable PEEKABOO nylon, and Kelsun seaweed yarn. Every element is repurposed from previous displays, championing zero waste and circular design.
The Summer of Love capsule is available at Stella McCartney boutiques, online, and select global retailers. The Future of Fashion installation will run for a few weeks, so if you're in London, don’t miss it!
Lottie Tomlinson’s Effortless Edit with Adored By. 💅🫧
Lottie Tomlinson, mother, influencer and makeup artist, is collaborating with the beauty brand Adored By. This is a new line designed by Lottie that focuses on ease and simplicity, perfect for a mother and busy modern-day woman like she is. This first launch is the embodiment of everything she needs and is all about creating simple, beautiful and effortless looks with ease.
Lottie's 7-product range captures her clean girl aesthetics and glossy glam. It ranges in price from £14 to £28. This is set to launch on the 15th of May and following Adored By's collaboration with Lottie, they will be working with many other influencers to create exclusive makeup collections in their individual style. We are so excited to see what they have in store and who their next collaboration will be with. Available from 15 May 2025 on ,.
Just Enough to Steal the Show 🧴💧
Jones Road has dropped their new lightweight tinted moisturiser - Just Enough (£44). This is perfect for FROW readers who love natural glam and prefer the 'no-makeup makeup' vibe. It has lightweight coverage that counteracts redness and evens out your skin tone. Its hydrating formula protects your skin's moisture barrier and prevents water loss. It claims to be 'your skin, but better.' It's available in 16 shades from alabaster to espresso. You can grab one at JonesRoadBeauty.com or in Liberty London.
Mist Opportunity? Not with This Skin-Saving Spray 🌧️✨
REN have released their new EVERCALM™ Sensitivity Relief Mist (£32). And, for those of you who suffer from dehydrated skin and want a quick remedy, this is the product for you. Its milky formula provides instant and long-term relief for irritated, dehydrated, and sensitive skin.
It's full of bio-actives and natural ingredients like white mushroom extract, hyper-fermented organic aloe vera and meadowfoam seed oil. Rem claims these ingredients calm visible redness, prevent future irritation, improve both short- and long-term hydration, refresh the skin, and ease discomfort. They are lipid-rich, fast-absorbing, and help strengthen and nourish the skin barrier. Wow, that's a lot of benefits packed into a small bottle. Here’s hoping this isn’t just a mist over our eyes - because it sounds like skincare magic in a spray. It's available to buy at renskincare.co.uk.
BYOMA’s Barrier-Boosting SPF Just Dropped 👀🔥
SPF just got smarter with BYOMA’s Ultralight Face Fluid SPF30 & SPF50 (£14.99, 30ml). These next-gen sunscreens are more than just protection. Formulated with innovative UV filters, barrier-boosting complexes, and ultra-hydrating actives, they don’t just defend your skin—they help repair it. Think fewer signs of ageing, reduced skin reactivity, and a stronger, healthier barrier, all while delivering broad-spectrum protection in a featherlight fluid.
Why we’re obsessed: BYOMA is all about barrier-first skincare with science-backed formulas that strengthen and support your skin’s natural defences. With a commitment to transparency, skin compatibility, and accessible pricing, they’ve quickly become a cult fave for skincare lovers who want results without compromise. Sun care that does the most? We’re into it. Available at boots.com.
The Luxe Cleanser Your Skin’s Been Waiting For 🩵✨
Meet Aesop Eleos Nourishing Body Cleanser (£33 for 180ml / £43 for 500ml), the newest indulgence in body care. With a skin-loving blend of Shea Butter, Jojoba Seed, and Vitamin E, it deeply hydrates while Niacinamide and Sodium PCA lock in moisture. The cream-to-lather formula glides on like silk, delivering a soothing cleanse that’s perfect for dry or sensitive skin.
Founded in Melbourne in 1987, Aesop has built a global cult following thanks to its meticulous attention to detail, plant-based formulations, and signature minimalist aesthetic. Known for blending science with sensorial experience, the brand prioritises skin health and sustainability, all wrapped in that instantly recognisable apothecary-chic packaging. Add in the warm, woody scent of Cedar Atlas, Patchouli, and Clove Bud, and your daily shower just turned into a spa ritual.
Are you ready to Glow and Go?🥉🌞
This Works In Transit Bronzing Serum (£38) offers a lightweight, tinted formula designed to add a natural-looking glow to both face and body, without the need for sun exposure or an expensive vacation! Founded by a former beauty director, This Works is known for clever, multitasking products that deliver real results, backed by science and powered by nature. With a focus on skin health, sleep, and wellbeing, their formulas are packed with hardworking actives—and always cruelty-free.
Blended with natural Caramel, this versatile serum can be applied directly onto bare skin or mixed with your daily moisturiser for a customisable level of bronzed radiance. Easy to blend and travel-friendly, it provides a simple way to achieve a sun-kissed complexion on the go. Whether you’re looking for a subtle glow or a more noticeable bronzed effect, this serum offers a flexible, foolproof solution. To get your daily drops of sun and tan, visit their website.
A New Era in Oat Drinks 🌾✨
Minor Figures has just launched HYPER OAT (£3), a bold new range that’s redefining what oat drinks can be. With four vibrant flavours, Berry, Matcha, Turmeric, and Mango, this collection is all about mixing function with fun. Packed with adaptogens and nootropics, each drink offers something unique, from boosting energy and supporting muscle function to improving gut health. Whether you're sipping it straight from the carton, pouring it over cereal, or blending it into smoothies, Hyper Oat adds a splash of colour and wellness to any routine.
Perfect for anyone looking to infuse a little more flavour and functionality into their day, the oat drink is available at Waitrose, Ocado, and Morrisons, with the full range hitting Minor Figures’ website and independent stores in May. And to make things even more exciting, the brand has teamed up with Cubitts for a playful collaboration. Together, they’ve created bespoke sunglasses inspired by the Hyper Oat flavours, which are as vibrant and fun as the drinks themselves. Now that’s a look worth sipping on!
The Future Is Here – But Where Are the Women? 🤖📚
In her new book, The New Age of Sexism (£20), Sunday Times bestselling author Laura Bates takes a deep dive into the rapidly evolving world of AI and its concerning consequences for women and marginalised communities. With tech giants shaping our future, Bates uncovers how misogyny is being embedded into the very systems that influence our daily lives. From the metaverse to deepfake porn, cyber brothels to chatbots, Bates reveals the dangerous potential of these technologies and how they’re being wielded by a small group of wealthy, white men.
Urgent, eye-opening, and deeply unsettling, this book uncovers the digital Wild West where inequality and harassment are baked into the very fabric of our future. As we look towards a more equitable world, Bates argues that it’s time to demand change before it’s too late. Available now at Bookshop.org, WHSmith, and Amazon. The New Age of Sexism sounds like a thought-provoking read you won’t want to miss.
Photograph Credit: © Siggi Holm
Eleni Drake Kicks Off 2025 with Stunning New Single ‘A Wonder Day’ 🎶💫
Eleni Drake, the British/Greek singer-songwriter, kicks off 2025 with the release of her brand new single, A Wonder Day. This marks her first release of the year and continues to showcase her unique sound. Produced by Eleni herself alongside Frank Colucci (known for his work with Ashnikko and Ethel Cain), the track combines soft guitar strums with rich layers of lapsteel, violin, trumpet, and banjo, creating a beautifully haunting atmosphere.
This single is deeply personal to Eleni, she described it as a heartfelt tribute to her best friend. “It’s my way of saying thank you for making me feel understood, loved, and cared for,” she shares. With over 40 million streams to her name and an ever-growing fanbase, this single follows the success of her 2024 EP Above Deep Water, setting the stage for what promises to be an exciting year ahead. Listen here.
Speaking of music, don't miss out on our new Spotify playlist for the week, featuring some of our favourite female artists, including Eleni Drake!
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