FROW First Look: NikeSKIMS Is Serving Power, Sculpt & Serious Style 🏋🏽♀️✨
NikeSKIMS has finally landed and this debut isn’t here to play. The first drop delivers a full-on wardrobe for women who want to move, sweat, flex and still look fire doing it.
The launch film Bodies at Work, directed by Janicza Bravo, sets the pace. No mannequins, no static poses, just athletes in motion, showing off strength as artistry. Serena Williams, Sha’Carri Richardson, Jordan Chiles, Chloe Kim and more than 50 women put the pieces through their paces, with Kim Kardashian stepping into the spotlight as both co-founder and muse.
Across seven collections and 58 silhouettes, NikeSKIMS covers every move. Matte staples use Nike’s Dri-FIT tech for sweat-wicking comfort with subtle sculpting. Shine brings a slick sheen built for heavy training days. Airy is all breathable mesh and layering that feels more streetwear than studio. Seasonal capsules add the flex, from vintage-inspired seamless knits to oversize nylon pants that demand to be seen outside the gym.
And the athletes are backing it. Jordan Chiles calls the fit a game-changer. Sha’Carri Richardson says it makes her feel fierce. Serena Williams summed it up best: unstoppable.
NikeSKIMS doesn’t read like a compromise between performance and fashion, it feels like a new standard. Functional, flattering, and designed with women at the centre, it’s sport and style finally speaking the same language. The first collection drops 26th September at nike.com, skims.com and select flagships in New York and Los Angeles. Blink and it’ll be gone.
