FROW First Look: Agent Provocateur Drops Swim with Kim Turnbull 👙☀️🎶

Agent Provocateur has officially entered its main character era for summer, tapping model, DJ, and creative muse Kim Turnbull as the face of its latest swimwear drop. Shot on location in Ibiza (where else?), the campaign serves heat, freedom, and a splash of vintage rave nostalgia without ever losing that unmistakable AP edge.

If you were expecting poolside minimalism, think again. This is swimwear for the bold, all string ties, curve-sculpting cuts, and unapologetically sensual styling. From the mesh keyhole monokini to the gold chain triangle bikini, the collection doesn’t shy away from attention, it invites it.

The campaign leans into a carefree, after-dark energy that feels more like a Balearic mixtape than a traditional fashion ad. It’s a visual love letter to self-expression, girlhood, and the magic of music-fuelled summers. Kim, with her effortless presence and unmistakable cool, brings it all to life like she was born for it. Turnbull said it best herself: "I felt like my truest self - on an island I love, being creative, celebrating freedom and femininity in the most powerful way."

With prices ranging from £120 to £295, this capsule isn't for the faint-hearted or the fast-fashion crowd. It's investment swim, the kind you wear to be seen, whether it’s a luxury beach club or a garden hose in the back garden. Either way, the message is clear: turn up, stand out, own it! Shop the full drop now at agentprovocateur.com

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